| Cult of Mac

Film and TV pros want Apple to love Final Cut Pro as much as they do

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Many film and TV editors say Final Cut Pro is powerful and fun to use. So why can't it be a professional standard?
Many film and TV editors say Final Cut Pro is powerful and fun to use. So why can't it be a professional standard?
Image: Apple

In an open letter sent to Apple CEO Tim Cook on Tuesday, more than 100 film and TV professionals called on the company to publicly commit to building its video editing software Final Cut Pro into an industry-standard tool.

The group praised FCP as as “the biggest leap forward in editing technology since the move to digital” but complained it’s not living up to its potential.

The group noted, bitterly, that even the crew on CODA — the first streaming service release to win a Best Picture Oscar, and Apple’s own release — would probably not have chosen to edit it with FCP.