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According to a new report from IBM, the greed consumer-driven shop-fest known as Black Friday.

The report shows a new high for online sales for this 2013 reporting period, as well as a soaring rate of mobile shopping, in which folks used smartphones to browse for deals while people were more likely to complete purchases with tablets.

The most interesting finding, however, was how much more iOS users spent than those on Android. Take that, Google!

Back in June, we reported on a study that showed that the average iPad user is extremely likely to make a purchase or research a product after seeing an ad on his or her device. A more recent study supports that research and notes that for one-third of iPad/tablet owners, shopping is their favorite tablet-based activity.