By calling its November product-launch event “One More Thing,” Apple seems to be dropping a hint that history is about to repeat itself.
Way back at Macworld 2006, then-CEO Steve Jobs introduced a MacBook that set a new course for Apple. This came as a “one more thing” addition at the end of his keynote. Something like that might be about to happen again.
Apple put an augmented reality Easter egg into the invitation to its November product event. The AR object seems to hint that there’ll be at least one new MacBook on the docket.
The basic graphic in the event invite, which went out Monday, is the Apple logo surrounded by streaks of light. iPhone users can transfer that design to the real 3D world, and put it in motion. That motion looks a lot like a MacBook opening and closing.
This week on The CultCast: A noted leaker says the September 10 Apple event will include a mythical “one more thing.” Plus: More leaks shine a light on next week’s iPhone announcements; a new turbocharged Apple TV is on the way; and Apple Watch will finally get a long-awaited feature.
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Swatch has denied that its trademarking of Steve Jobs’ famous “One more thing” phrase was a blatant attempt to troll Apple — arguing instead that it’s part of a new film noir-inspired watch line, referencing Peter Falk’s Columbo character.
Yes, that’ll do. And Android’s blatant borrowing of the iOS interface was just a funny coincidence too, right?
Sometimes trademarks are about defending brand names you’ve spent years and millions of dollars building up. Other times they’re meant as jealous, petty ways of striking back at people who are doing better than you.
Guess which category Swatch’s decision to trademark Steve Jobs’ iconic “One more thing” signature phrase falls under.
Loren Brichter, the developer behind Tweetie and its hugely popular pull-to-refresh gesture, which has now made its way into countless iOS apps, has spoken out about Twitter’s recent move to patent the feature. Speaking on the One More Thing podcast, Brichter said that there’s really no need for people to worry about it.
PBS will be airing a new, hour-long documentary next week about the life of Steve Jobs, and unique to the program will be rare interviews with His Steveness himself, including a never-before-broadcast interview from 1994 where Jobs expounds upon his life’s philosophies.
The program will be called “Steve Jobs – One Last Thing” and will air on your local PBS affiliate on November 2nd at 10:00pm. Here are some more details of what to expect.
With another WWDC looming on the horizon and Apple taking the unusual step of pre-announcing things like Lion, iOS 5 and iCloud, speculation turns towards what we haven’t been told. At many Apple events the most exciting announcement is often that feigned afterthought… just One More Thing.
This year, the One More Thing is rumored to be the iPhone 4S, despite the fact that Apple has set the expectation that WWDC will be all about software, not hardware.
We’re skeptical, but to keep you busy speculating over the weekend, we’ve updated Cult of Mac’s “Just One More Thing” interactive timeline to relive the excitement of the last thirteen years of Apple annoucements.
