| Cult of Mac

The job of a designer is to be a psychologist [Podcast interview]

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Belkin's design director Oliver Seil says designers are basically psychologists.
Belkin's design director Oliver Seil says designers are basically psychologists.
Photo: Oliver Seil/Belkin

In the last decade or so, lots of companies have gotten design religion. Design has been brought in-house, where it can shape products from the very get-go. There’s an obvious source for this idea — Apple.

This week on the Kahney’s Korner podcast, I talked to Oliver Seil, senior design director of Belkin International’s Innovation Design Group. We discussed Belkin’s products and design process; the surprising complexity of USB cables (and why they cost so much); and why Apple has had such an enormous influence on design and manufacturing.

You can listen to the podcast or read a full transcript of the interview below. (Or dive into the show notes.)

Valet Charger power pack lets you leave your Apple Watch cable at home

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The Valet Charger solves a first-world problem: How to keep your Apple Watch charged on the go.
The Valet Charger solves a first-world problem: Keeping your Apple Watch elegantly charged on the go.
Photo: Belkin

If you’re traveling with your Apple Watch and desperately want to eliminate a cable from your bag, Belkin’s new Valet Charger power pack could do the trick.

With its built-in round magnetic charging module, this 6,700mAh battery pack lets you jettison the single-use cable that comes with every Apple Watch.