| Cult of Mac

Three Acquires O2 Ireland For $1.1 Billion

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Hutchison Whampoa, owner of Three U.K., has today acquired O2 Ireland in a deal worth €850 million ($1.1 billion). Telefonica, O2’s parent company, believes the move will “create a new competitive dynamic in the Irish market,” which Three can now claim 37.5% of with 2 million active subscribers.

Brits Don’t Need A Budget iPhone When They Can Get The iPhone 4 For Just 50p A Day

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Apple is expected to launch a new low-cost iPhone later this year, but as long as you’re willing to buy an older model, you can already bag an Apple smartphone for as little as 50p a day.

British retailer Carphone Warehouse will offer the iPhone 4 on a two-year contract for just £17 a month from tomorrow, May 10, with no upfront cost. It will be the cheapest iPhone tariff available in the United Kingdom.

EE Announces Plans To Double 4G Speeds In 10 U.K. Cities

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EE has announced plans to double its 4G LTE network speeds in ten U.K. cities by the summer. The move will boost headline speeds to 80Mbps, and increase the average speed to 20Mbps for both new and existing subscribers. The carrier says this is part of its ambition to “stay one step ahead” as rival carriers prepare to launch their own 4G networks in the coming months.

O2 Launches TU Go, A New Internet Calling & Messaging Service For Android & iOS

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British carrier O2 has today launched a new VoIP and messaging service called TU Go, which is available to its pay monthly customers with Android and iOS devices. The service allows users to make calls and send texts over the Internet, so even when they have no cell reception, they can connect to a Wi-Fi hotspot and get in touch with friends and family.

EE’s 4G Coverage To Reach 55% Of The U.K. This Summer As It Adds 27 New Towns

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EE has today announced plans to rollout its 4G LTE network to another 27 towns in the United Kingdom by June 2013, expanding its 4G coverage to 55% of the U.K. population. The carrier is currently the only network to offer a 4G service in the U.K., but its latest announcements comes as rivals begin making preparations for their own 4G services.

O2, HTC Initiative To Kill Off Bundled Phone Chargers Goes Well, 82% Don’t Miss Them

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Back in September, British carrier O2 teamed up with HTC and started an initiative to reduce the number of unwanted smartphone chargers in the United Kingdom. The carrier estimated that around 70% of handset buyers already had a charger that would be compatible with their new device, and so it started selling certain HTC devices without them.

O2 is now reporting that the initiative has been a big success. 82% of customers didn’t need to purchase a charger with their smartphone, the company claims, which surpasses its initial expectations for the effort.