Nike continues to add to the technology of its self-lacing shoe line. The FitAdapt system, which includes a built-in motor to adjust the lacing, pressure and fit of two shoe models, can now be controlled by Siri commands, and there’s a new Apple Watch app too.
Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic.
Back then, brand owners hoped that by mining our workout data from these apps, they could target us with personalized offers. The big idea was that if you knew how often someone went running, you could tell when they needed new running shoes.
Today, things look very different. Nike removed workout tracking from its website. And Under Armour still can’t figure out how to unlock the potential of its apps. So what went wrong? What happened to the digital fitness revolution?
Nike is on a mission to kill shoelaces for good with its new pair of app-controlled sneakers, which made their official debut today.
Taking a page right out of Back to the Future II, Nike’s new Adapt BB self-lacing shoes pack wireless connectivity, and a custom motor and gear train, to give athletes a perfect fit without having to fuss with retying their laces.
Nike just posted a major teaser for the release of its self-lacing shoes set to debut tomorrow and it looks like the iPhone will play a major role with the new sneakers.
The teaser video Nike put out today shows some popular basketball players trying on the new shoes. Nike appears to have created an iPhone app that lets you adjust the laces without touching your feet. Even though the shoes can’t be seen in the video, it’ll certainly get you hyped for the future of basketball shoes.
The Apple Watch Series 4 is set to go up for pre-orders on Friday at 12:01 AM PDT, but if you’re hoping to snag one of the Nike+ models you’ll have to wait a little bit longer than everyone else to get the new watch on your wrist.
Running is a great form of exercise, regardless of your fitness level. Getting motivated to run is a different story. Some running apps are designed for run tracking, others offer training, or make exercise a game. Nike+ Run Club blends all three to get you started and keep you moving, from your first run to your thousandth mile, and beyond.
Nike+ Run Club has picked up a new Challenges feature that aims to keep you motivated.
Much like the Activity app on Apple Watch, Challenges gives you weekly and monthly goals and rewards you with achievements when you reach them. You can also see how you stack up against the global community of Run Club users.
The NBA held a glitzy press event last week in Los Angeles to show off new team apparel for the upcoming basketball season. The star wasn’t the retooled jersey designs from Nike, hooded warmup jacket or even any of the 30 players who showed up to model.
It was the tag.
The Nike NBA Connected Jersey will cost fans $200 but inside the tag is a near field communication chip that connects to an iPhone app so that the wearer can have an “all-access pass” to content featuring their favorite players and teams.
Likewise, advertisers could also have unique access to pitching their products.