It’s easy to forget just what a crazily big and successful company Apple actually is. Even a slight dip or swell in the company’s share price equates to tens of billions of dollars in real terms.
Case in point: As AAPL recovered slightly from the battering of coronavirus over the past two trading days, its market cap increased by $180 billion. As Above Avalon analyst Neil Cybart helpfully points out, that’s the equivalent of the entirety of Netflix. Or Nike and Spotify put together.
One of the best new features on Apple Watch Series 5 may not work well — or at all — depending on what type of band wear with your watch.
Like all compasses, the Apple Watch Series 5 compass is sensitive to magnetic interference. Cupertino warns customers on its website that some of its bands with magnetic clasps could adversely affect compass readings.
Stay away from these bands if you want your Apple Watch compass to work.
Nike continues to add to the technology of its self-lacing shoe line. The FitAdapt system, which includes a built-in motor to adjust the lacing, pressure and fit of two shoe models, can now be controlled by Siri commands, and there’s a new Apple Watch app too.
Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic.
Back then, brand owners hoped that by mining our workout data from these apps, they could target us with personalized offers. The big idea was that if you knew how often someone went running, you could tell when they needed new running shoes.
Today, things look very different. Nike removed workout tracking from its website. And Under Armour still can’t figure out how to unlock the potential of its apps. So what went wrong? What happened to the digital fitness revolution?