Why sports apparel brands are giving up on fitness apps [Opinion]

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Whatever happened to Nike+?
What ever happened to Nike+?
Photo: Graham Bower/Cult of Mac

Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic.

Back then, brand owners hoped that by mining our workout data from these apps, they could target us with personalized offers. The big idea was that if you knew how often someone went running, you could tell when they needed new running shoes.

Today, things look very different. Nike removed workout tracking from its website. And Under Armour still can’t figure out how to unlock the potential of its apps. So what went wrong? What happened to the digital fitness revolution?

How to build muscle with Apple Watch

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Are you correctly fuelling your muscle growth?
That's actually not how you wear an Apple Watch
Photo: Graham Bower/Cult of Mac

If you diligently close your Activity Rings every day in the hope of getting ripped like The Rock, you are going about it all the wrong way.

Apple’s Activity app focuses on cardio conditioning and burning calories. Which is great for losing weight, but irrelevant if you want to build muscle.

In this post, we’ll take a look at what really makes muscles grow and how you can use your Apple Watch to make it happen.

Get in shape for your beach vacay with Apple Watch

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Time to rock that speedo
Time to rock that Speedo
Photo: Graham Bower/Cult of Mac

Summer is almost upon us.* If you’ve been training hard all winter to look awesome in a Speedo on the beach, then you can totally skip this post.

Still here? That’s cool. Because in this post we’ll look at five awesome ways your Apple Watch can help give your body a quick tune-up before you hit the beach this summer.

Master the mysteries of ‘Other’ workouts on Apple Watch

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Apple Watch’s Other Workouts are a whole other ballgame
Apple Watch’s Other Workouts are a whole other ballgame
Photo: Graham Bower/Cult of Mac

Everyone knows you can do running, cycling and swimming workouts with your Apple Watch. But did you know you also can log sports like football, golf and boxing? There’s even support for pastimes as diverse as fishing, horse riding and fencing.

These workout types are not easy to find, however. Apple hides them in the “Other” workouts menu. With a bit of hunting around you’ll discover 60 additional options there to choose from.

So, if you’re bored with your regular workout and fancy trying something more exotic, why not give these Other workouts a try? Here’s how to find and use them.

Best apps to tackle your New Year’s resolutions

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Best New Year’s Resolution Apps
Unless your resolution is to give up your iPhone, these apps are perfect for starting the new year right!
Photo: Tru Katsadne. Graphic: Ian Fuchs/Cult of Mac

Every year, people make a pledge to themselves to improve in some way. New Year’s resolutions typically come in the form of personal wellness and fitness, productivity or kicking a bad habit. Sometimes they can be more general.

Whatever your goal is for the new year, there’s probably an app to help. These are some of the best apps to help you on your journey to a better you in 2019.