Nike+ Run Club

Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic.

Back then, brand owners hoped that by mining our workout data from these apps, they could target us with personalized offers. The big idea was that if you knew how often someone went running, you could tell when they needed new running shoes.

Today, things look very different. Nike removed workout tracking from its website. And Under Armour still can’t figure out how to unlock the potential of its apps. So what went wrong? What happened to the digital fitness revolution?

Nike+ Run Club has picked up a new Challenges feature that aims to keep you motivated.

Much like the Activity app on Apple Watch, Challenges gives you weekly and monthly goals and rewards you with achievements when you reach them. You can also see how you stack up against the global community of Run Club users.

The workout data I log with my Apple Watch belongs to me. It‘s not Apple’s — nor is it Nike’s, Strava’s or anyone else’s, for that matter. It is mine. I paid for it with my own blood, sweat and tears. (OK, it’s mostly sweat, but there were some tears along the way, too.) Over the years, I’ve logged more than 18,000 miles of running data and it is something I’m pretty proud of.

So it really bugs me when mega-corporations try to corral my activity data into their fancy walled gardens, like they think they own it. Apple used to be just as guilty of this as all the other workout rustlers. But the folks in Cupertino did a major pivot in iOS 11. They decided to actually put users in control of our workout data. Apple made it easy for apps to share workout route maps with each other via HealthKit.

The trouble is, none of the major fitness apps are playing ball, and that sucks. Luckily, some indie devs are doing the right thing.

The Apple Watch has come a long way from the first model. With each update, Apple adds important missing ingredients, like GPS, a faster processor, cellular and an altimeter.

So has Apple Watch finally reached its true potential? Cupertino certainly thinks so. Apple COO Jeff Williams described Series 3 with cellular as “the ultimate expression of Apple Watch” at last week’s special event.

But three big problems still remain (not including the cellular connectivity glitch Apple is scrambling to fix ahead of this Friday’s ship date).

All this week on Cult of Mac, I’ve been reviewing the best running apps for Apple Watch.

Over the past three months, I’ve run more than a thousand kilometers testing these apps in real-world running conditions, and now it’s time to reveal which one earns pride of place on my sweaty wrist.

It takes a lot of effort to go running with Apple Watch, and not just because it gets you all sweaty. The hard work starts before you even put on your running shoes. Simply choosing which running app to use is an exhausting task.

Even if you don’t install any of the plethora of third-party running apps, the Apple Watch Nike+ model comes with two preinstalled options to choose from. So this week, to help get you off the starting blocks, we’ll be reviewing six of the best running apps for Apple Watch.

Apple’s partnership with Nike has birthed a fresh new look for the Apple Watch Series 2 aimed at runners with a passion for style.

Nike unveiled its new twist on Apple’s iconic wearable today, dubbed the Apple Watch NikeLab. Nothing is new on the watch as far as hardware upgrades go, but the new “bone on black” band is so gorgeous fitness freaks will probably be lining up to get it on their wrists.

At the most essential level, a running app should provide a reliable way to log your workouts: when, where, how fast and how far you run. Fancy features are all very well and good, but let’s be honest — if an app doesn’t get the basics right, it sucks.

Nike has been busy adding new bells and whistles to its Nike+ Run Club app recently. Which is great if you want stuff like photo sharing and news feeds. But all I want is to log my runs, and thanks to my Apple Watch Nike+, that critical function has become pretty unreliable.

With the launch of a GPS watch, and a renewed Nike partnership, Apple is getting serious about targeting runners. So is Apple Watch Series 2 the perfect running partner that Cupertino promises?

As an avid runner myself, I was keen to find out. Over the past couple of months, I’ve been training for the TCS New York City Marathon, and I took my Apple Watch Series 2 with me every step of the way — right up to the finish line in Central Park last week. Here’s how it measured up.

New Macs aren’t the only new products on the horizon for Apple this week.

Apple revealed today that the Nike+ edition of the Apple Watch Series 2 will be available in over 41 countries starting Friday. More countries will get supply during the weekend. But if you want to buy a Nike+ band for the Apple Watch you already own, you’re out of luck.