The deal costs Apple $429 million. It’s a massive price to pay for the failing NeXT, a computer company that already saw its hardware division crash and burn. But the price is worth it when you consider what Apple gets as part of the deal: the return of Steve Jobs.
November 25, 1996: A midlevel manager at NeXT contacts Apple about the possibility of Cupertino licensing NeXT’s OpenStep operating system.
Garrett L. Rice’s communication with Ellen Hancock, Apple’s chief technology officer, is the first formal step in a long process. It ultimately leads to Apple buying NeXT, the creation of OS X, and Steve Jobs returning home to the company he co-founded.
October 24, 1988: Three years after leaving Apple, Steve Jobs prepares to launch the NeXT Computer, a machine he hopes will cement his reputation as a tech genius and blow away the machines produced by Cupertino.
The new NeXT Computer receives a wave of positive publicity. Fawning stories show exactly what the 33-year-old Jobs has been working on — and what’s coming next.
September 2, 1985: Reports claim Steve Jobs is on the verge of setting up his own company to compete with Apple. The rumors fly after Jobs sells Apple stock holdings worth $21.43 million.
For anyone who thinks speculation about Apple’s future is an invention of the blog era, today’s “Today in Apple history” is a reminder that the tech rumor mill was alive and well in 1985.
May 14, 1992: Steve Jobs’ company NeXT runs into trouble as it loses a crucial deal with Businessland after the giant computer retailer closes its stores.
It comes at a time when NeXT’s luck is going from bad to worse. This is one of the lowest points in Jobs’ career — before everything starts to turn around again.
February 9, 1993: NeXT Computers, the company Steve Jobs founded after being pushed out of Apple, quits making computers. The company changes its name to NeXT Software and focuses its efforts entirely on producing code for other platforms.
In a mass layoff, 330 of NeXT’s 500 employees are made redundant in an event known internally as “Black Tuesday.”
Cruelly, many people hear of their fate on the radio.
Looking for a dose of Monday nostalgia? If so, then you might enjoy checking out the 1989 fall catalog for NeXT, the company started by Steve Jobs during his years outside Apple.
Loving scanned by amateur computer historian Kevin Savetz, it’s a fun look at computing 30 years ago.
American business magnate and politician Ross Perot died yesterday at the age of 89.
However, while the world probably remembers Perot best for his 1992 and 1996 presidential campaigns, Perot also played a crucial role in Apple history. Here’s how.
Apple lavished attention on all its platforms at WWDC this year. We even got a first look at the all-new Mac Pro. But another announcement, which didn’t grab so many headlines, may prove to be the most important thing to come out of this year’s developer conference: SwiftUI.
SwiftUI promises to fundamentally change the way developers create apps for Apple products. And you don’t need to be a techie to appreciate why it’s such a big deal.
September 18, 1989: Steve Jobs’ company NeXT Inc. ships version 1.0 of NeXTStep, its object-oriented, multitasking operating system.
Incredibly advanced for its time, NeXTStep is described by The New York Times as “Macintosh on steroids.” In an ironic twist, the operating system Jobs plans to use to compete with Cupertino turns out to be one of the things that saves Apple a decade later.