1989 NeXT catalog is a stylish trip back in time

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NeXT
Can this really have been 30 years ago?
Photo: NeXT

Looking for a dose of Monday nostalgia? If so, then you might enjoy checking out the 1989 fall catalog for NeXT, the company started by Steve Jobs during his years outside Apple.

Loving scanned by amateur computer historian Kevin Savetz, it’s a fun look at computing 30 years ago.

Why SwiftUI might be the biggest thing to come out of WWDC

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Why SwiftUI is actually a big deal.
SwiftUI is actually a pretty big deal.
Photo: Apple

WWDC 2019 bug Apple lavished attention on all its platforms at WWDC this year. We even got a first look at the all-new Mac Pro. But another announcement, which didn’t grab so many headlines, may prove to be the most important thing to come out of this year’s developer conference: SwiftUI.

SwiftUI promises to fundamentally change the way developers create apps for Apple products. And you don’t need to be a techie to appreciate why it’s such a big deal.

Today in Apple history: Computer retail giant’s closure hits NeXT hard

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NeXT Cube
The NeXT Computer was great. It also didn't sell.
Photo: Rama & Musée Bolo/Wikipedia CC

May 14: Today in Apple history: Businessland closes, hitting NeXt hard May 14, 1992: Steve Jobs’ company NeXT runs into trouble as it loses a crucial deal with Businessland after the giant computer retailer closes its stores.

It comes at a time when NeXT’s luck is going from bad to worse. This is one of the lowest points in Jobs’ career — before everything starts to turn around again.

Today in Apple history: Steve Jobs’ NeXT quits making computers

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NeXT Cube
The NeXT Computer was great but it didn't sell.
Photo: Rama & Musée Bolo/Wikipedia CC

February 9: Today in Apple history: Steve Jobs' NeXT quits making computers February 9, 1993: NeXT Computers, the company Steve Jobs founded after being pushed out of Apple, quits making computers. The company changes its name to NeXT Software and focuses its efforts entirely on producing code for other platforms.

In a mass layoff, 330 of NeXT’s 500 employees are made redundant in an event known internally as “Black Tuesday.”

Cruelly, many people hear of their fate on the radio.

Today in Apple history: Apple brings back Steve Jobs with NeXT buyout

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Steve Jobs returned to Apple on December 20, 1996.
Steve Jobs pictured on December 20, 1996.
Photo: Tim Holmes/Flickr CC

December 20: Today in Apple history: Apple brings back Steve Jobs with NeXT buyout December 20, 1996: Apple Computer buys NeXT, the computer company Steve Jobs founded after leaving Cupertino a decade earlier.

The deal costs Apple $429 million. It’s a massive price to pay for the failing NeXT, which already saw its hardware division crash and burn. The price is worth it when you consider what Apple gets as part of the deal, however: the return of Steve Jobs.

Today in Apple history: The seeds of OS X are sown

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Look familiar? NeXT's OpenStep operating system laid the groundwork for OS X.
Look familiar?
Photo: The Color Convergence

Nov 25: Today in Apple history: The seeds of OS X are sown with NeXT OpenStep November 25, 1996: A midlevel manager at NeXT contacts Apple about the possibility of Cupertino licensing NeXT’s OpenStep operating system.

Garrett L. Rice’s communication with Ellen Hancock, Apple’s chief technology officer, is the first formal step in a long process. It ultimately leads to Apple buying NeXT, the creation of OS X, and Steve Jobs returning home to the company he co-founded.

Today in Apple history: The world prepares for the NeXT Computer

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People couldn't wait to discover Steve Jobs' next move at NeXT Computer.
People couldn't wait to discover Steve Jobs' next move.
Image: Newsweek

October 24 Today in Apple history: World prepares for the NeXT Computer October 24, 1988: Three years after leaving Apple, Steve Jobs prepares to launch the NeXT Computer, a machine he hopes will cement his reputation as a tech genius and blow away the computers produced by his former company.

The new computer receives a wave of positive publicity. Fawning stories show exactly what the 33-year-old Jobs has been working on — and what’s coming next.

Today in Apple history: NeXT customers get early taste of OS X

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NeXTstep
NeXTStep was an operating system ahead of its time.
Image: NeXT

September 18: Today in Apple history: NeXTStep gives NeXT customers an early taste of OS X September 18, 1989: Steve Jobs’ company NeXT Inc. ships version 1.0 of NeXTStep, its object-oriented, multitasking operating system.

Incredibly advanced for its time, NeXTStep is described by The New York Times as “Macintosh on steroids.” In an ironic twist, the operating system Jobs plans to use to compete with Cupertino turns out to be one of the things that saves Apple a decade later.

How Steve Jobs poached a Microsoft employee with a restaurant menu

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A successful Steve Jobs recruitment pitch came from an Il Fornaio menu. (It's an Italian restaurant in Palo Alto, California.)
"Do you want to eat pasta all your life, or join me and change the world?"
Photo: Lou Stejskal/Flickr CC

It’s not exactly breaking news that Steve Jobs was a great salesman. But a hilarious anecdote from Adam Fisher’s recent oral history of Silicon Valley, Valley of Genius, gives a great example of Jobs’ next-level skills.

Want to know how Jobs persuaded a product marketing expert from Microsoft to join his company NeXT? It turns out it involved little more than a bit of patented Steve Jobs charm — and a helping hand from a local Italian restaurant menu.