We thought we’d had it all figured out.

When Apple bucked the trend of numerically naming the iPad by calling the Retina iPad the “new iPad” instead of the iPad 3, we thought it was a sure thing that they’d do the same thing for the next iPhone. The next iPhone, then, would be “the new iPhone” or the “2012 iPhone”, not the iPhone 5.

It made total sense, in a way: Apple doesn’t add a numeral to the end of its other products, like the MacBook Pro or the iPod Classic. They don’t even do it for the iPod touch, which is basically the most current iPod with all the phone guts stripped out. Why continue setting apart the iPhone as a sequel to the handsets that have come before when you can position it, not as an incremental update, but a timeless product in its own right: the Mercedes of smartphones?

That’s the way Apple handles the rest of its products, but with the invitation for today’s, and now Apple accidentally spilling the official name of the next iPhone on their website, it now seems clear that Apple is going to call the sixth-generation iPhone the ‘iPhone 5’ after all. Why would they do that?

This is fantastic. The guys over at Macrumors have put together a fantastic and very Apple-like video, expounding upon the virtues of the next iPhone’s larger 4-inch display. More apps, bigger homescreen, no more letterboxing in movies and widescreen gaming are the primary qualities promoted here. It’s fine work, and it really has me excited to see how Apple’s going to demonstrate this same capability come September 12th.

Source: Macrumors

At this point, despite Tim Cook’s claim that Apple is “doubling down on secrecy”, we’ve seen pretty much everything there is to see when it comes to the new iPhone. If we Apple fans were peeping toms, the iPhone 5 would be like spying on a girl we have a date with Friday night and, instead of seeing her merely undress, witnessing her actually take off her skin and dance around her bedroom as a skeleton.

There’s not much more to see, but the boys over at Nowhereelse.fr — who have just been on fire this year when it comes to iPhone 5 parts — have posted some more shots of the next iPhone, including some very good comparison shots putting into perspective just how frickin’ thin this phone is compared to what came before. It’s a wafer!

Yesterday, we reported on a theory that a small square chip in the next iPhone could be a secret NFC chip. But today, Anandtech is making a much more convincing case that it’s not.

Here’s an interesting theory from Macotakara, riffing on photos highlighted by Apple.pro last week: the square chip seen at the top of the next iPhone, to the right of the built-in iSight camera, could be an NFC chip. In fact, it looks exactly the same size as one.

At this point, most of our readers are familiar with what the next iPhone is going to look like, including the fact that it will feature a unibody design with a two-tone metal backplate. But what’s the story with that metal backplate? Has it been designed that way just to look good and set itself apart from the design of the iPhone 4/4S, or is there a more cogent design philosophy behind the three alternating stripes of metal and glass?

We won’t know for sure what Apple is thinking until the iPhone 5 is officially announced, but one industrial designer has a great theory about why the back of the next iPhone looks the way it does. As is usually the case with Apple’s design, the new iPhone’s back plate doesn’t just look good… it’s incredibly functional and magnificently strong.

If you’ve been keeping up with the various part leaks and image renders that have been coming out over the past few weeks, you’ll already be familiar with the broad design strokes of the next-gen iPhone being shown off in this video by TechRadar, but if you’re curious what Apple’s next iPhone looks like in full 3D, this video shows off every nook and cranny.

Source: TechRadar