| Cult of Mac

iTunes Model Brings New Life to Old Journalism, or Maybe Just “Drama?”



Some think that the iTunes model — small payments for content subscriptions — might help save floundering old media.

One case in point: London fashion glossy “Drama” pictured above which was shuttered as a monthly newsstand mag only to be reborn on iTunes. At $3.99, the digital version for the iPhone and iPod Touch costs about what you’d expect to pay for something you could read on a train.

The people who came up with the idea of letting the mag rise from its ashes in digital form are calling it “the beginning of the next revolution in publishing.”