The Cleveland Cavaliers pulled off one of the most improbable comebacks in NBA history on Sunday when they came back to beat the Golden State Warriors — Apple’s favorite team — in the NBA Finals and Steve Jobs was part of the reason why.

LeBron James had to dig deep for inspiration when the Cavs lost the first two games of the NBA Finals. After spending the weekend watching old Muhammad Ali fight, James reportedly realized his team needed something they could connect to to make them believe the series wasn’t over. So before Game 3, James gathered his teammates and played a portion of Steve Jobs’ infamous Stanford Univeristy commencement address from 2005.

The Golden State Warriors completed one of the biggest comebacks in NBA playoff history last night when they beat the Oklahoma City Thunder, and perhaps no one in the arena was as amped as Apple VP Eddy Cue.

You see, Eddy Cue loves basketball. He’s such a big hoops fan that he’s made a habit of getting spotted with some of the game’s biggest stars in the biggest moments. So it should be no surprise that when the Warriors’ local paper announced the team’s win this morning Cue was right on the front page with Steph Curry.

Check it out:

It’s no secret that Apple Senior VP Eddy Cue is a massive basketball fan, with an office full of Duke memorabilia, and sightings at various NBA games over the years.

Which probably explains why he looks quite as ecstatically happy as he does to be rocking a Golden State Warriors’ championship ring in a new photo posted to his Twitter feed, following yesterday’s award ceremony for the new NBA champions 2015-2016.

Former NBA player Rex Chapman pleaded guilty to four counts of felony theft this week. He was arrested for not only stealing over $15,000 worth of Apple gear from the store in Scottsdale, Arizona, but also for selling it at local pawn shops.

Chapman allegedly pretended to use the Apple Store’s self-checkout system, leaving without actually paying for the items.

After getting an ear-full from Eddy Cue during Game 1 of the NBA Finals, LeBron James single handedly carried his team to a win last night to even the series at game a piece.

LeBron’s leadership has been unparalleled this season, and that extends on and off the court. Before the Cavs vs Warriors series kicked off last week, insiders revealed that LeBron gathered his teammates at the Four Seasons in downtown San Francisco for a bonding session and presented everyone with their own Apple Watch.

Apple Pay has already invaded MLB stadiums and NBA games, but next up on the list of major sports to accept Apple’s contactless payments system will be golfers.

The city of Phoenix is gearing up to host the Super Bowl this week, but the PGA is hoping to steal a little thunder with the revelation this morning that Apple Pay will make its first ever debut on the golf course at the 2015 Waste Management Phoenix Open this week.

Apple Pay made its debut in Major League Baseball just in time for the world series. Now the NBA is about to get its first look at how Apple’s mobile wallet can speed up concession stand lines, as the Orlando Magic plan to be the first team to offer Apple Pay support.

Samsung has struck a $100 million deal with the NBA that will see its tablets and televisions used courtside during games. The deal is seen as a strategic move that could expand the global reach of both parties, shoving Samsung’s logo and devices into the faces of NBA fans, and putting NBA content into the hands of Samsung’s customers.

In OS X Mavericks, websites will be able to send you push notifications in Notification Center. This means, for example, that every time Cult of Mac publishes a new article, you could get a notification through Mavericks.

Sounds potentially maddening to me, but some big names are coming on board, with NBA.com and The New York Times enabling push notifications on their sites.

NBA hoops legend, Shaquille O’Neal – or as his friends call him, ‘Shaq’ – is used to dominating foes on the basketball court, but when he went up against Steve Jobs he got a heavy dose of his own medicine.

The Big Artistotle has come out of the closet. He’s a geek. In fact, he says he was a geek before geeks were cool. Back when the original iPhone was announced, Shaqtus knew a guy, who knew a guy, who knew Steve Jobs. Rather than waiting for the iPhone to be released, Shaq Fu called up Steve Jobs multiple times and begged him for an iPhone, but El Jobso wouldn’t budge.

It was one of the first, and only times, that The Big Maravich has been denied. Don’t feel bad for him, though; Shaq Diesel has a bright rapping career ahead of him if the geeky iOS development stuff doesn’t pan out.

Here’s a video of Wilt Chamberneezy retelling the story to Bloomberg: