Basketball season kicks off Tuesday and that brings the launch of NBA 2K22 Arcade Edition on Apple Arcade. It promises authentic action starring top players. And also a new mode that lets you run your own NBA franchise.
The just-launched game is exclusive to Apple’s gaming service. There are versions for Mac, iPhone and other Apple platforms.
Apple is deepening its partnership with the NBA by teaming up to launch a global playlist on Apple Music to highlight independent hip-hop artists.
The new playlist, dubbed “BASE:LINE” (get it? Cause there’s a baseline in rap songs and on the basketball court), will be curated by Apple Music’s director of hip-hop and R&B Ebro Darden. New artists and songs will be added to the playlist every Thursday with the first edition being made available today.
Apple appears to be planning to become a bigger influence in the world of watching sports as it prepares to announce its TV streaming service next week.
The iPhone-maker invited Sports Illustrated inside its geeky “Sports Ball Room” where a team of employees track pretty much every major and minor sports game in progress. While competitors like Facebook and Amazon are pursuing exclusive rights to air certain games, Apple is taking a different approach. It wants to curate all the must-see moments and alert subscribers when they’re happening.
By Chris Brantner
With the NBA season’s arrival, it’s time to figure out how to watch your favorite teams. Whether you subscribe to cable or you’ve cut the cord, there are plenty of ways to watch pro basketball on your favorite Apple device.
You can opt to watch on Apple TV or you can choose a mobile device. Luckily, most cable apps and other streaming services work pretty much the same way. As long as you know the network the game is on and the time, it’s just a matter of pulling it up and rooting for your favorite team.
The NBA held a glitzy press event last week in Los Angeles to show off new team apparel for the upcoming basketball season. The star wasn’t the retooled jersey designs from Nike, hooded warmup jacket or even any of the 30 players who showed up to model.
It was the tag.
The Nike NBA Connected Jersey will cost fans $200 but inside the tag is a near field communication chip that connects to an iPhone app so that the wearer can have an “all-access pass” to content featuring their favorite players and teams.
Likewise, advertisers could also have unique access to pitching their products.
The NBA playoffs are set to tip off this weekend where the biggest names in the sport will clash for a shot at hoisting the Larry O’Brien NBA Championship Trophy.
This season has been one of the best in recent memory, so to celebrate, Apple brought in renowned digital sketch artist Robert Generette III, aka Rob Zilla, to show how he uses the iPad Pro to create lifelike sketches of the league’s superstars.
Check out his incredible drawing process:
Amazon is reportedly looking to bring live sports streaming to Prime subscribers. The retail giant is said to be in talks with a number of major sports organizations like the NBA, MLB, and NFL over rights to show live games.
Watching the NFL’s Thursday Night Football games this season will no longer require a cable subscription, as long as you got Apple TV.
Twitter revealed that it’s taking a big dive into video content today with its new app for Apple TV that will offer free live streaming of tons of sports other than football.
Twitter has inked a deal with the NFL that will allow it to live-stream content to iOS and later the Apple TV. It’s thought the company has paid around $10 million to stream ten games — all of which are Thursday night fixtures.
The Cleveland Cavaliers pulled off one of the most improbable comebacks in NBA history on Sunday when they came back to beat the Golden State Warriors — Apple’s favorite team — in the NBA Finals and Steve Jobs was part of the reason why.
LeBron James had to dig deep for inspiration when the Cavs lost the first two games of the NBA Finals. After spending the weekend watching old Muhammad Ali fight, James reportedly realized his team needed something they could connect to to make them believe the series wasn’t over. So before Game 3, James gathered his teammates and played a portion of Steve Jobs’ infamous Stanford Univeristy commencement address from 2005.
