Even though Tim Cook and Apple say that the Apple TV is really just a hobby right now, people are scared of it. Intel’s launching a competing product later this year. Samsung’s rushing to get more content on their SmartTVs, and Microsoft and Sony are probably going to announce new consoles this year that will appeal to casual users.
Apple TV really doesn’t do a lot right now other than streaming movies and music to your TV, but it has the potential to become a killer product. Xbox’s founder, Nat Brown recognizes the power of Apple TV and says that if Apple wanted to, it could easily destroy the Xbox, Playstation, and Wii U.