| Cult of Mac

Coronavirus’ latest victim: Massive electronics show MWC

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Everyone who is anyone in mobile (except Apple) will be at Mobile World Congress 2018.
MWC Barcelona 2020 has been canceled.
Photo: Graham Bower/Cult of Mac

Mobile World Congress 2020, the biggest annual trade show focused on smartphones, has been canceled.

News of the canceling comes less than two weeks before the event was supposed to open its doors in Barcelona, Spain where over 100,000 visitors and over 2,000 exhibitors from around the world were expected to attend.

Energizer’s thick new phone packs an insanely huge battery

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Energizer Power Max P18K Pop
Only Energizer would build a phone with an 18,000 mAh battery
Photo: Energizer

There are people who say they want a phone with the biggest battery they can get, but Energizer proves them wrong. Its latest device sports over 6 times the battery capacity of the iPhone XS Max, but to pack in that much power it’s almost three times as thick as Apple’s current flagship. 

Apple often integrates ideas from rival products into its handsets. That’s not likely to happen this time. 

Samsung will make fans wait longer for its iPhone 7 rival

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Samsung Galaxy
The Galaxy S8 won't appear at MWC.
Photo: Ste Smith/Cult of Mac

Galaxy fans who are clinging onto their wallets in anticipation of Samsung’s answer to the iPhone 7 will have to wait a little longer.

The South Korean company was expected to announce the Galaxy S8 at Mobile World Congress in Barcelona next month. It’s thought the launch was delayed so that Samsung can carry out additional battery checks to avoid another Galaxy Note 7 disaster.

Samsung’s new Galaxy S7 and S7 edge bring better designs, incredible specs

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Welcome Samsung’s latest Galaxies.
Photo: Samsung
Welcome Samsung's latest Galaxies. Photo: Samsung
Welcome Samsung’s latest Galaxies. Photo: Samsung

Mobile World Congress doesn’t officially begin until tomorrow — and yet Samsung has already stolen the show with its new Galaxy S7 and Galaxy S7 edge.

MWC-CoA-2016Packing improved designs that are IP68-certified for water-resistance, always-on displays, and stellar specifications, these are the South Korean company’s best smartphones yet.

Read on to find out what you get under the hood, and when they’ll be available.

Samsung Outspends Apple By More Than Three To One In Smartphone Advertising

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It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.

That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.

Samsung’s At It Again, Announces Passbook Clone Called Wallet [MWC 2013]

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mwc2013bug-coaBARCELONA, MOBILE WORLD CONGRESS — During a Samsung developer conference here at Mobile World Congress this morning, the Korean company unveiled a new service called Samsung Wallet, which lets Samsung smartphone owners turn tickets, coupons, membership cards, boarding passes, and more into digital cards that they can store in a virtual wallet.

The service probably sounds familiar, and it is — Samsung Wallet is basically Apple’s Passbook, but for Samsung phones. It works in almost exactly the same way, and looks very similar, too.

The Sealabox Case Lets Your Smartphone Swim With The Fishes [MWC 2013]

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mwc2013bug-coaBARCELONA, MOBILE WORLD CONGRESS — Here at MWC in Barcelona, Krussell is showing off its latest lineup of waterproof smartphones cases called Sealabox, which let you take your smartphone swimming to snap pictures of the fishes. Available for almost all common smartphones, the Sealabox is IPX7 certified for water resistance up to one meter, and it’s been carefully designed to allow you to make the most of your smartphone in almost any environment.

China Brings Its Smartphone Clones To MWC [MWC 2013]

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mwc2013bug-coaBARCELONA, MOBILE WORLD CONGRESS — As I was walking around the show floor at MWC today, I noticed a number of smartphones that looked very familiar — yet they were being paraded by Chinese companies I’d never heard of. I saw what looked like a large iPhone 5, an entire range of Samsung Galaxy devices, and a number of high-end HTC handsets.

Except they weren’t really Apple, Samsung, or HTC devices at all; they were actually cheap clones that were trying their best to look like the real thing. They even had fake accessories that were identical to the originals.