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Today in Apple history: Apple IPO mints instant millionaires

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Apple is worth more than the entire US energy sector combined
December 12, 1980, was an incredibly important day for Apple.
Photo: Ste Smith/Cult of Mac/401Calculator

December 12: Today in Apple history: Apple goes public at $22 per share, minting instant millionaires December 12, 1980: Apple goes public, floating 4.6 million shares on the stock market at $22 per share.

In the biggest tech IPO of its day, more than 40 out of 1,000 Apple employees become instant millionaires. As Apple’s biggest shareholder, 25-year-old Steve Jobs ends the day with a net worth of $217 million. However, the big payday triggers internal tensions as it highlights Cupertino’s class divide.

Apple cuts iPhone 12 mini production to meet stronger Pro demand

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Get the Phone 12 Pro Max and iPhone 12 mini with no extra wait.
iPhone 12 mini isn't as popular as its bigger brothers.
Photo: Apple

Apple reportedly cut iPhone 12 mini production so it can meet stronger demand for the pricier iPhone 12 Pro.

Cupertino’s smallest handset apparently accounted for just 6% of all sales during the iPhone 12 series’ launch period last fall. And it suffered from lackluster demand ever since.

Apple Car would only need 2% of mobility market to equal iPhone revenue

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Making a car could produce a massive windfall for Apple.
Making a car could produce a massive windfall for Apple.
Photo: Possessed Photography/Unsplash CC

Apple would only need to capture 2% of the mobility market with a possible Apple Car to equal the revenue that it currently gets from the iPhone, according to Morgan Stanley researchers.

While that’s certainly easier said than done, it’s an interesting observation when considering Apple’s chances of turning its automotive plans into a potential financial windfall.

Why Apple doom predictions could be good news

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quotes on Apple
At least, it's good news for investors -- according to Morgan Stanley.
Photo illustration: Cult of Mac

People sure love predicting doom and gloom for Apple — but that might actually turn out to be a good thing. At least, as far as investors are concerned.

According to Morgan Stanley analysts, Apple is way over-performing current negative perceptions about its business. And that’s going to pay off in spades when it comes to the next earnings announcement.

iPhone demand in China is on the rise again

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iPhone XS Max
2019 has seen a real turnaround for iPhone in China.
Photo: Leander Kahney/Cult of Mac

The drop in iPhone sales among Chinese consumers that hurt Apple so much last year is now a thing of the past, according to market analysts. The company saw five straight months of growth in that important region.

Apple and Amazon could hook up for health care

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Apple health care
Apple Watch ECG is one of the ways this company is getting into health monitoring.
Photo: Lewis Wallace/Cult of Mac

Apple has made it clear it sees health monitoring as an important part of its business. And now analysts from Morgan Stanley are urging the company combine its efforts with Haven, a partnership of Amazon and others hoping to improve health care while also making it more affordable.

But it’s not clear how Apple would benefit from any such collaboration.

App Store downloads fall, but revenues still rise

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Apple pays $467k for doing business with blacklisted app developer
Fewer iOS apps were downloaded from the App Store last quarter. But the money is still pouring in.
Photo: Apple

The number of downloads from Apple’s iOS App Store declined slightly last quarter, according to a report from market analysis firm Morgan Stanley.

However, revenue from iOS software is increasing, up 15 percent year-over-year.

Morgan Stanley thinks Services will help Apple hit $1 trillion again

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money
Services are a growing focus for Apple.
Photo: Ste Smith/Cult of Mac

Apple shares have rebounded some from the company’s holiday season slump, but its $787.6 billion market cap has a way to go before it’s back at the $1 trillion level it hit last summer.

Analysts at Morgan Stanley have a suggestion for turning things around, however. They think that Apple’s Services division could see Apple once again take its place in the exclusive trillionaires club.