How Samsung’s Persuaders Convince Celebs That Android Is Better Than iPhone


Samsung employs many smart tactics to get celebs to swap their iPhones for the latest Galaxy. Photo: samsungtomorrow/Flickr

Samsung wants all the beautiful people to use its phones (and, probably more importantly, to be photographed using them). So how does the South Korean company get its latest, greatest smartphones into the hands of celebrities hooked on iPhones?

One method for getting Samsung gear into the manicured hands of Hollywood’s biggest stars is the company’s White Glove program, which smooths the way for the rich and powerful to make the big switch away from Apple’s shiny gadgets.