10 times Apple learned from massive iPhone mistakes

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iPhone 7 red
iPhone 8 rumors haven't had an impact yet, either.
Photo: Ste Smith/Cult of Mac

iPhone turns 10 It might be the most successful smartphone on the planet, but the iPhone didn’t become what it is today without some failures along the way.

Even before the device made its much-anticipated debut in 2007, Apple overcame big missteps and mistakes. It tried putting iTunes on other phones. It believed we didn’t need native apps. It entered into embarrassing partnerships with big bands.

As Cult of Mac looks back over the iPhone’s history to celebrate the device’s 10th anniversary, in collaboration with Wired UK, 10 big failures stick out like a sore thumb.