Apple should sue Xiaomi for its blatant copying — but it won’t

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Xiaomi Mimoji look very familiar.
Mimoji is one of many products Xiaomi has ripped from Apple.
Photo: Xiaomi

Xiaomi has a history of shamelessly ripping off bigger brands, and nine times out of ten, its chosen target is Apple.

The Chinese company has previously cloned the iPhone, iPad, MacBook, and more — without a single shred of fear that it might one day feel the wrath of Apple’s legal department.

Xiaomi’s latest ripoff is its own version of Memoji, and it brazenly stole Apple’s own commercials to promote it on a number of retail channels this week.

Here’s how Xiaomi gets away with it.

Copycat Xiaomi steals Apple ads to promote its Memoji clone

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Apple-Memoji-ad
This looks familiar.
Photo: Apple.

Xiaomi’s new Memoji clone isn’t the first product it has shamelessly stolen from Apple. But it might just be its worst ripoff to date.

That’s not because Mimoji and Memoji sound exactly the same, or because the character designs are nearly identical. It’s because Xiaomi brazenly stole Apple’s commercials to promote it.