| Cult of Mac

Apple’s stunning new Milan store is an elemental masterpiece


Apple's most attractive Apple Store yet?
Photo: Apple

Apple is set to add another architectural marvel to its roster of stunning Apple Stores when it opens its new location in Milan, Italy next week.

To celebrate the occasion, Apple has released some attractive pictures of the Apple Piazza Liberty — which includes a gorgeous above-ground fountain, leading down to a fully-stocked underground store. Kind of like the company’s iconic Fifth Avenue venue in New York, with an extra sheen of high fashion chic.

Apple Pay now accepted on Milan metro system


Apple Pay Milan subway
Tap to pay as you travel Milan.
Photo: Visa

You can now use Apple Pay as you travel Milan on the metro system.

Contactless payment terminals have been installed throughout underground subways, allowing you to pay for tickets using your iPhone or Apple Watch. You can also use compatible MasterCard and Visa credit and debit cards.

Underground Milan store could be Apple’s most striking yet


Screen Shot 2017-05-15 at 15.37.42
You'll have to walk through a waterfall to reach Apple's new store.
Photo: Apple

Apple is adding a spectacular new retail store to its collection — but you’ll have to visit Milan to see it.

Located in the city’s Piazza Liberty, the store will take a note out of Apple’s iconic Fifth Avenue Apple store in New York by being located underground, with access via a special elevator. Or, in this case, a spectacular staircase entrance located between two waterfalls.

Check out a couple more pictures below.

Apple Continues To Bring Flyover & 3D Buildings To More Cities In Maps



When Apple launched its new Maps app with iOS 6 last September, one of its headline features, Flyover, only supported a handful of big cities. But the Cupertino company has been hard at work in the background to extend its reach, adding support for additional locations all over the world.

In the past few months, Apple has brought Flyover to an additional 16 cities, plus extended its coverage in 14 of the cities already supported.

We Want This Cardboard IKEA Camera


The instructions on this camera look easier to follow that the usual IKEA manuals
The instructions on this camera look easier to follow than the usual IKEA manuals

Is IKEA getting into the camera market? After all, it already announced that it’s going to sell TVs. Or is this cardboard camera just another piece of set dressing, like the fake books, fake computers and fake meatballs found in the Swedish giant’s labyrinthine stores?

Milan Apple Store, as Fashion Backdrop



The Sartorialist, aka Scott Schuman, occasionally shoots his on-the-street fashion stories using Mac stores as a backdrop.

Just in time for Milan shows, he snaps a fleeting fashionista in front of the blink-and-you missed it Apple reseller on Via Mercato.

The best thing about the otherwise unremarkable store in the city’s chic Brera neighborhood are the staff’s black T-shirts candidating Steve Jobs for mayor. Now that’s a statement.