While Apple fights to maintain its strict App Store rules and its 15-30% cut of all purchases and subscriptions, Microsoft is taking the opposite approach. The company on Wednesday announced major changes to the Microsoft Store that will make it fairer, more open, and more transparent.
Its new Open App Store Principles — which include allowing developers to accept alternative payments systems without fear of retribution — are designed to show that Microsoft (unlike Apple) is committed to adapting to new regulation that promotes competition in app markets.