Today in Apple history: Gil Amelio takes over as CEO


Gil Amelio was viewed as the man to save Apple.
Photo: Apple

Feb2February 2, 1996: Apple announces that Gil Amelio is taking over from Michael “Diesel” Spindler as Apple CEO.

With disappointing Mac sales, the disastrous “clone Mac” strategy and a failed Sun Microsystems merger to his name, Spindler is asked to resign by the Apple board. Supposed turnaround artist Gil Amelio is given the job instead.

Unfortunately, he turns out to be no better.

Today in Apple history: Spindler tells world Apple ‘is not a lame-duck company’


Do you remember the Michael Spindler era at Apple?
Photo: Ste Smith/Cult of Mac

Oct3October 3, 1994: Under the heading “Spindler’s Apple,” BusinessWeek publishes a profile of the struggling tech company, 15 months into the reign of its new CEO, Michael Spindler.

After collapsing Mac sales, the departure of John Sculley, massive latoffs, and a $188 million quarterly loss, Spindler wants to make clear that the worst is over. In his own words, it’s about showing that Apple, “is not a lame-duck company!”

Things get a whole lot worse before they get better, though.

General Electric nearly bought Apple in 1996


Suppliers can't wait for iPhone 7.
The iPhone could've been made by GE.
Photo: Jim Merithew/Cult of Mac

Apple Inc. and General Electric are two of the most iconic American companies of the last century, but back in 1996 they almost become one company as GE CEO Jack Welch considered buying the computer maker.

It would have only cost GE $2 billion and the current Apple CEO, Michael Spindler, was begging Welch to pull the trigger on the deal in order to save the struggling company.