Apple TV+ has a major advantage in the streaming wars


Apple spent more than $20 million advertising Apple TV+ last month
Apple is the company to beat in this space. Well, and Amazon, too.
Photo: Apple

Apple may be a relative latecomer to the streaming video arena but media consultant Michael J. Wolf of Activate Consulting thinks that it’s got a big advantage. Along with Amazon, that is.

In an interview with CNBC‘s “Squawk Box,” Wolf laid out reason why. And it’s a twist on the old Alan Kay saying that a company serious about software should build its own hardware, too.