New leaked details about Apple’s upcoming VR headset show the company is learning from mistakes made by makers of rival devices. Most notably, it’s reportedly creating a headset — possibly called “Reality Pro” — that will offer more realistic avatars, and won’t require the user to hold controllers in their hands.
Here are five ways Apple’s not making the same errors as Meta and other companies.
The web browser that Meta built into the iPhone Facebook and Instagram applications can collect far more information about users than they probably realize. It can “track every single interaction with external websites,” according to a developer.
But users don’t have to stay in this sketchy browser. Leaving it is easy – here’s how.
Both Apple and Meta (formerly Facebook) are both building AR/VR headsets, but they’re going about it in dramatically different ways. Meta CEO Mark Zuckerberg reportedly told Meta employees the two companies are in “a competition of philosophies and ideas.”
It’s possible the metaverse is the future of the internet. And Zuckerberg describes Meta as being a leader in creating an open metaverse with multiple companies working together, while he says Apple is creating its own closed version.
But Zuckerberg’s comments ignore another major philosophical difference between the twin companies. Apple believes in protecting user privacy, but Meta makes its money by collecting and selling information about users.
Facebook’s parent company Meta will claim almost half of the money third-party developers earn from sales in Horizon Worlds, the VR platform for Quest headsets. An Apple executive says that “lays bare Meta’s hypocrisy,” considering it has criticized Apple in the past for its 30% App Store fee.
In the middle of last year, Apple and Facebook parent company Meta Platforms gave customer data to hackers. They enticed the companies by pretending to be law enforcement officials, three people with knowledge of the matter said.
Facebook Messenger? Meta Messenger? Just Messenger? We don’t know what it’s supposed to be called these days. But we do know it just added a bunch of useful, Slack-like shortcuts that help you get things done faster.
You can use them to silently deliver messages without notifications, to find the perfect GIF, to send payments and more — all without having to fiddle around inside menus. And Meta says even more are coming later this year.
Facebook parent company Meta is still bemoaning App Tracking Transparency, the “harmful” feature Apple introduced last year in iOS 14.5 to bolster the privacy of iPhone and iPad users.
The change is “making it harder and more expensive” for businesses to reach their customers, Meta said as advertisers reportedly slash their spending on Facebook and Instagram and turn to rivals like Amazon and Google instead.
Facebook parent company Meta has warned investors that it will lose around $10 billion in 2022 as a result of Apple’s bolstered privacy protections.
The company has been whinging about the improvements, which include App Tracking Transparency, since they were introduced in iOS 14. Its shares dipped more than 20% on Wednesday after it reported its latest disappointing earnings.
Apple reportedly hired Meta’s AR communications chief recently, a move that fits with Cupertino’s long-rumored plan to launch an augmented reality/virtual reality headset.
Observers expect Apple to unveil its mixed-reality headset sometime in 2022. And, according to Mark Gurman’s Power On newsletter, Apple is forming a team to handle the hardware’s launch and marketing. Part of this appears to be the hiring of Andrea Schubert, chief of communications and public relations for AR at Meta, the company formerly known as Facebook.