| Cult of Mac

Fire breaks out at Apple’s Arizona command center

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We said 'sapphire', not 'a fire'
We said 'sapphire', not 'a fire'
Photo: 12 News

A fire of unknown origin broke out today in Apple’s command center in Mesa, Arizona.

Local firefighters responded at around 11:30 Tuesday morning to the structure, which formerly held sapphire glass supplier GT Advanced Technologies.

A Mesa fire spokesperson said the flames seemed to be localized to the roof of the building, near Signal Butte Road and Elliot Road.

Apple to hire 500 extra workers for mysterious Arizona command center

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GT Advanced
Back entrance to Apple's sapphire plant in Mesa, Arizona.
Photo: Buster Hein/Cult of Mac

Apple’s first efforts to do major business in Arizona crashed and burned with the spectacular failure of GT Advanced Technologies’ sapphire plant, but the company’s second effort is going much better than expected.

More than 500 jobs are being added to Apple’s command center in Mesa that will require a small contingent of top Apple executives from Silicon Valley to move to Arizona to oversee operations, while other positions will be filled by local hires.

Apple looks to repurpose Arizona factory after GTAT bankruptcy

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GT Advanced
Back entrance to GTAT's sapphire plant in Mesa, AZ. Photo: Buster Hein/Cult of Mac
Photo: Buster Hein/Cult of Mac

Apple’s sapphire ambitions with GT Advanced Technology have been a complete disaster. But even though the plan to turn Mesa, Arizona, into the Sapphire Capital of the West failed, Apple executives are still looking for a way to repurpose GT’s new factory.

The city of Mesa and Arizona Gov. Jan Brewer bent over backward to bring Apple to the Grand Canyon State, but now that GTAT plans to shut down operations, Apple says it’s still committed to helping the area.

Apple’s U.S. Sapphire Glass Factory Might Open As Early As Next Month

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Touch ID as you know it could be about to change.
Touch ID as you know it could be about to change.
Photo: Apple

Apple could open a sapphire glass manufacturing facility in Arizona as early as February, according to recently published correspondence between the company and state regulators.

Analyst Matt Margolis unearthed documents that mention the Mesa plant — described as “Project Cascade” — and note that it would be used to manufacturer “a critical new sub-component” for a future Apple product.

Apple Gets $10 Million Incentive To Open New Glass Plant In Arizona

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Apple logo on store
Apple has a backup plan.
Photo: Cult of Mac

Apple’s new glass plant in Arizona has finally received the official seal of approval from the local government and some newly released documents reveal that in order to lure the tech behemoth to the Valley of the Sun, the Arizona Commerce Authority sweetened the pot by offering Apple a $10 million grant, plus some tax incentives.

The Gilbert Public School Board was the last of eight entities to approve the tax breaks for Apple, who plans to build a high-tech glass manufacturing plant in Mesa that will bring over 700 jobs to the area plus an additional 1,300 construction jobs while the plant is being built. According to one third-party economic study, Apple’s investment is estimated to generate more than $102 million in tax revenue over five years.

How A Bunch Of Hardcore Bikers Stopped Making Hot Rod Parts To Make iPhone Cases [Feature]

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billykaras
Bill Karas (pictured above) has switched his business from making hot rod parts to iPhone cases, and it's paying off

Bill Karas isn’t your typical biker. Yes, he’s got the type of facial hair that would make ZZ Top proud. He’s even got his own custom shop where he can build you anything your bike or hot rod needs.

But behind all the facial hair, metal music, and hot rod loving exterior, Bill Karas and his crew at Karas Kustoms have found something far more exciting and lucrative than building hotrods: making iPhone cases.

How does a group of bikers go from building custom steering columns to iPhone cases? It was pretty much a compete accident, but it starts with a pen and Kickstarter.

You Can Buy Your Very Own Apple Store For Only $38.5k

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Apple made a conscious and important choice about sales commissions and customer experience
Apple made a conscious and important choice about sales commissions and customer experience

Ever fantasized about owning your own Apple Store so you could do whatever the hell you want inside? Maybe you’d throw a cool party, dress up as Steve Jobs and chill with Vanilla Ice and Johnny Ive while crashing through the iPod tables playing a drunken game of Red Rover. I don’t know what you’d wanna do inside, this is your fantasy.

If you’re in the market to buy a pristine, almost-genuine Apple Store, my local third-party Apple retailer, The iStore, has sadly closed its doors after 17 years of business and is liquidating all their furniture. You can buy all the signage, fixtures, displays, and Genius Bar for only $38,500. Think about that for a second – for less than $40k you can have your own Genius Bar. Admit it, you want one.

Here’s some pictures of the Apple Store goodies your $38.5k will get you: