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Gwen Stefani blasts Apple Pay users with surprises for MasterCard


MasterCard is blasting Apple Pay users with surprises. Photo: MasterCard

MasterCard is keeping the Apple Pay party going with a new ad featuring Gwen Stefani who’s been armed with a ‘Surprise launcher’ to blast cardholders with sweet prizes each time they use Apple Pay.

The ad is part of MasterCard’s new Priceless Surprises campaign that rewards customers with everything from handbags and golf clubs, to concert tickets, or a chance to hangout with the No Doubt queen herself. Gwen’s new single “Spark the Fire” is featured in the playful new ad directed by Sophie Muller that also includes a cohort of fashionista minions to help hone her aim.

Check out the full ad below:

Why Apple Pay is the future


Apple Pay. Photo: Jim Merithew/Cult of Mac
About to test Apple Pay at the local Walgreens. Photo: Jim Merithew/Cult of Mac

Critics are fond of saying Apple doesn’t innovate any more. But Apple’s new electronic payment system, Apple Pay, is innovation of the highest order. After a relatively smooth rollout this week, I honestly believe Apple Pay is the future of payments.

Even so, Apple Pay must clear some big hurdles if it’s to become the universal standard. For now, it’s limited to Apple’s latest iPhones and a relatively small number of retail partners, but the basic system — using your fingerprint to validate a purchase on your mobile phone — is the way we will pay for goods and services in the future.

Once again, Apple has shown the world how things should be done.