marketing - page 3

When you ask most iPhone 4 owners why they didn’t get Siri in a software update for their devices when the almost-identical iPhone 4S came out, the common answer is extremely cynical: Siri is the arbitrary, software-only feature that Apple decided to limit to the iPhone 4S simply to differentiate it from the iPhone 4 in marketing,

The truth? Apple may not be as cynical as all that. In fact, according to a new report from a chips analyst, it all comes down to special noise-reduction circuitry unique to the iPhone 4S’s A5 chip.

Despite Apple’s best attempts to get the tablet banished from Australian soil, Samsung is now selling its Android-powered Galaxy Tab 10.1 down under, and it has a whole new marketing angle that’s guaranteed to attract attention. The Korean company is now labeling its device “the tablet Apple tried to stop.”

Today’s Apple music event met with a decidedly chilly reception. The new iPod shuffle was an acknowledgment that its previous generation was a flop. The new AppleTV doesn’t support app development and has few advantages beyond a Roku box. New iOS updates are coming slower than anyone would hope.

And all of that discontent isn’t even factoring in that Apple has removed video from the iPod nano line.

What’s that? You didn’t notice? Join the club. Steve went out of his way to extoll the great features of the new nano (like a screen you can’t see when it’s clipped to your body) while carefully avoiding any discussion of the fact that its screen is too small to play video on.

But it’s true. Like the original iPod nano, the new model is for photos and music only. Check out the tech specs page. Lots of discussion of audio playback. No mention whatsoever of video. I hope I’m wrong. But I’m pretty sure I’m not.

Still — looks great as a wristwatch, yeah?