Donald Trump claimed during his campaign that he would force Apple to move production of its products back to America. According to a new report, Apple has already started looking into whether that would be possible.
It feels like Apple is falling way behind. But I don’t think that’s true.
I believe Apple puts enormous brain power and good judgement into envisioning the Next Big Thing. It takes them a long time to get it to market. But once it’s there, they iterate to perfect the original vision.
In the year or two after Apple launches an iPhone or an iPad, everybody falsely believes Apple can do nothing wrong.
But then, as we get further away from the last launch and closer to the next one, everybody falsely believes Apple can do nothing right.
Completely separate and unrelated to false perceptions about Apple, Google lately has been on fire. And lately they’ve been kicking butt not only in their traditional role of algorithm-based Internet services, but also in Apple’s sandboxes—namely design and hardware.
Apple has never been the kind of company that copies out of a lack of vision. Nor have they avoided copying.
What’s great about Apple is that they develop an ultra-clear vision about how to maximize the user experience, then they make that experience happen regardless of whether the solutions have to be invented, copied or—most commonly—Apple’s own unique spin on something invented elsewhere.
There are many ways in which Apple should not copy Google. But there are six ways Apple should copy Google and, in doing so, make Apple a better company with better products.
Apple has really started to rally around its identity as an American company. During Tim Cook’s recent appearance in Washington he repeatedly stressed the point that Apple is proud to be an American company. Phil Schiller also made sure to note that the new Mac Pro is designed and assembled in America.
At the end of WWDC Apple revealed a new ad, ‘Designed by Apple in California’ which talks about the passion Apple puts into its products. Cook said the ad will start appearing on TV later today.
During his appearance before the Senate Permanent Subcommittee on Investigations on Tuesday, Apple CEO Tim Cook revealed that Apple’s “Made-in-USA” Macs will be manufactured in Texas. The Cupertino company announced its plans to produce one of its Mac lines on U.S. soil last December, but until now, it was unclear where the process would take place.