SAN FRANCISCO, MACWORLD/iWORLD 2013 – Will.i.am showed up at Macworld today, and yep, he was wearing his stupidly expensive iPhone camera case that you will never want to own.

During his Futurehunting keynote, Will.i.am sat down with Intel’s futurist, Brian Johnson, to talk about where they think the next big changes in tech are going to come from. I came into the keynote thinking Will.i.am would just talk about his camera accessory, but the Black Eyed Peas star actually has some big plans for the world, and he’s enlisted Steve Jobs’ widow to help him out.

    SAN FRANCISCO, MACWORLD/iWORLD 2013 – Whether you’re excited for Ashton Kutcher’s upcoming film JOBS or not, there’s no denying that Kutcher poured his heart into this role.

Throughout his keynote this morning, Ashton waxed philosophic on the things that he learned as he tried to become Steve Jobs. At one point he was even on the brink of tears. At the end of the interview, Ashton was asked what he want he wants people to get out of seeing the movie, and he shared these three things.

 SAN FRANCISCO, MACWORLD/iWORLD 2013 – Steve Jobs isn’t here at Macworld to kick off the show with one of his famous Stevenotes. But we got the next best thing – an shoddy actor who played Steve Jobs in a movie.

Ashton just opened Macworld with a Kutchernote, and unfortunately he didn’t come out in his full Steve garb, but he did give us some insight into what it was like to play Steve Jobs as well as his “geek credentials,” but more importantly, he said that Steve Jobs is his idol and that he tries to emulate him when he’s doing his angel investments.

 SAN FRANCISCO, MACWORLD/iWORLD 2013 – I don’t believe in covering my gorgeous iPhone with a case. I want it to be naked. Free. Yes, it might gather some battle scars in the process, but I think those give it character. I also don’t use a case because I just don’t want any extra bulk in my pocket, and most cases add a half inch of thickness to my svelte iPhone 5.

TwelveSouth has heard the complaints of iPhone users like me who hate using cases. They know that some of us don’t want to hide the iPhone’s beautiful design. They know I just want to be able to slip it in and out of my pocket with ease. But they also know I worry that my screen is going to get scratched or shatter, and they think they have the perfect solution.

 SAN FRANCISCO, MACWORLD/iWORLD 2013 – The doors of Macworld/iWorld  open up tomorrow morning, but we’ve already taken a quick tour of the Moscone center to get an early look at the action.

Exhibitors are rushing around trying to put the finishing touches on their booth, but it looks like some of them will be burning the midnight oil as a lot of booths still need a ton of work. We’ll be back tomorrow morning to cover all the cool new products and TechTalks, but for now, here’s what it looks like behind the scenes of Macworld/iWorld 2013.

Many people thought that without Apple’s injecting blood directly into the arteries of Macworld, the expo would quickly shrivel and die.

They were wrong. Apple may not have participated in the event since 2009 but things are still going strong. Macworld has transformed itself from an Apple launch event where Cupertino  announced products like the original iPhone and taught customers how to use them, to an event where people celebrate the culture that permeates Apple fans and binds them together.

In three short days, thousands of iFans across the globe will converge on San Francisco’s Moscone Center to celebrate everything that is great about Apple. It’s going to be a great show. Already, Macworld/iWorld 2013 is set to be one of the most entertaining Macworld conferences in recent memories. It’s going to be packed with celebrities like Ashton Kutcher and Will.i.am, while over 350 companies show off their new products to Apple fans who will love getting to hangout with each other and swap stories on everything Apple.

Here’s what to look forward to this week at MacWorld/iWorld 2013: