Macworld - page 3

Macworld/iWorld 2012 Preview: What You’ve Got to See

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MacWorld/iWorld 2012 is being held at Moscone West, the same venue as Apple's WWDC. CC-licensed photo by Shemp65:  http://www.flickr.com/photos/shemp65/5397469991/
Photo by Shemp65 - http://www.flickr.com/photos/shemp65/5397469991/

This year’s edition of Macworld, taking place January 26-28, is shaping up to be a bit of a departure from Macworlds of the past. 2012 is a year of evolution for the event, now branded as Macworld/iWorld.

And that evolution begins tonight with a blast.

Greg Joswiak Isn’t The Only Apple Employee At CES — There Are 249 More Of Them

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Apple’s vice president of worldwide iPod, iPhone, and iOS product marketing, Greg Joswiak, was spotted roaming the show floor at CES in Las Vegas yesterday, despite no official appearance from the Cupertino company. Joswiak admitted he was there “scouting the competition,” but it seems he’s not the only one. According to one report, more than 250 Apple employees altogether are in attendance this year.

The Biggest Apple Stories Of 2011 [Year In Review]

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Wow! 2011 has been one of the most interesting years in recent memory for Apple Inc. Of course the death of Apple’s co-founder, Steve Jobs, stands out as one of the most important events of the year for Apple, but there have been a load of other stories too that have made 2011 a very memorable year for the fruit company. From one controversy to the next, to record-breaking earnings, and new products, Apple has plowed through 2011 with a steady determination to be the best technology company on the planet. Only one device underwent a redesign (the iPad), while other form factors stayed the same. Instead of focusing on making pivotal leaps forward with hardware, Apple’s main focus of 2011 was to fortify their strong foundation in the software game.

Here’s Cult of Mac’s look back on the Apple in the year 2011.

Macworld Expo Changes Name, Opens 2012 Registration

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Although for many years Macworld was the place where Apple showed off their new products, the company decided to orphan the expo in January 2009, claiming trade shows were now superfluous with the dawning of the Internet.

Of course, Macworld’s recreated itself since then as a place for third-party companies to show off their wares, but as Apple has increasingly emphasized its iOS side of the business, the Macworld name has started seeming anachronistic.

You probably won’t be surprised what Macworld’s organizer’s are renaming the conference. You may be surprised at what a charmless mouthful it all is, though.

Macworld Gives Final Cut Pro X a Cautious Thumbs Up

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Macworld magazine has given Apple’s controversial update of Final Cut Pro X a cautious thumbs up.

The new version of Final Cut Pro rocked the video editing world with its ruthless embrace of the new at the expense of the old. Lots of veteran FCP editors are outraged by the update, which has a whole new code base and workflow. The new software can’t even open old FCP projects!

But Macworld says that’s the price to pay for progress. The new software has been rewritten for a tapeless, metadata-based video workflow, and though incomplete, it’s a huge imporvement:

With Final Cut Pro X, Apple is once again out to completely re-invent the video industry. This is a truly groundbreaking release for a 1.0 software version, and I hope that the professional features that many video editors currently use will be made available soon.

Macworld: Review: Final Cut Pro X

Relive 13 Years of Surprise Apple Announcements [One More Thing Retrospective]

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With another WWDC looming on the horizon and Apple taking the unusual step of pre-announcing things like Lion, iOS 5 and iCloud, speculation turns towards what we haven’t been told. At many Apple events the most exciting announcement is often that feigned afterthought… just One More Thing.

This year, the One More Thing is rumored to be the iPhone 4S, despite the fact that Apple has set the expectation that WWDC will be all about software, not hardware.

We’re skeptical, but to keep you busy speculating over the weekend, we’ve updated Cult of Mac’s “Just One More Thing” interactive timeline to relive the excitement of the last thirteen years of Apple annoucements.

The Best Apps to Get The Most Out of Macworld 2011 & the City of San Francisco

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Macworld 2011 is finally here, and those of you lucky enough to be attending will be amongst the first to discover the coolest new software, hardware, and accessories for use with our favorite Apple devices; as well as expert advice, demonstrations, and instructions on how to get the most out of these products.

To help you survive the four days of excitement and celebration, we’ve compiled a great list of iOS applications that will ensure you experience the best of both the Macworld Expo, and the beautiful city of San Francisco. The applications we’ve selected will help you find a taxi to your accommodation when you touchdown at the airport; navigate your way around the city and discover everything there is to see; find the best places to eat, drink, catch a show, or meet friends; and lots more.

However, our list of applications isn’t just for those attending the conference – for those of you stuck at home this week, we’ve also included some great applications that will ensure you’re kept up to date with the latest news and everything that’s unmissable at Macworld.

Check out our list of applications after the break, and here’s to a great Macworld 2011!

Craigslist Ad: Wanted, Steve Jobs Look-Alike

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Someone is looking for a Steve Jobs look-alike, like this guy, who was snapped at the San Francisco Dyke March in 2008 by photographer/comic Heather Gold. 

Someone is looking for a Steve Jobs look-alike for an “impersonator event” on Friday and Saturday in San Francisco’s SOMA — the area around Macworld.

The actual job isn’t specified, but looking like Steve is important, of course, but so is “punctuality.”

“If necessary, we can provide a black turtleneck and glasses,” the Craigslist ad says.

Pay is $100 a day. Wanna bet it’s handing out Gold Club flyers?

Full text of the Craigslist ad after the jump and check out our Gallery of Uncanny Steve Jobs Look-Alikes

Free Beer at the Gizmodo/Ars Party on the Night Before Macworld

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My two favorite tech news sites — Gizmodo and Ars Technica — are hosting a pre-keynote party in San Francisco on Monday night (the 14th) at Harlot, 46 Minna Street. 8-11.30pm.

Giz editor Brian Lam is promising to buy everyone a beer, and there’s schwag (likely shite) for early birds. I’ll be there, and so apparently will Dan Lyons, aka Fake Steve.

Here’s a handy map to the bar.

UPDATE: I just discovered that the free schwag are copies of my books. Ooops.