machine learning

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How does Apple use AI and machine learning?

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Siri on an iPhone
Apple takes a different approach to AI from many of its competitors.
Photo: Ste Smith/Cult of Mac

As artificial intelligence and machine learning become mainstream in business, large tech firms like Amazon and Facebook look to introduce AI features that transform the way we engage online through predictive purchase models and other algorithmic means. But how does Apple use AI?

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In contrast to competitors’ high-profile activities, Apple lays low on the AI revolution. In fact, the company scarcely mentioned AI at all until recently. You’d be forgiven for thinking Cupertino might not even be involved in the buzziest tech around.

But it definitely is. Apple’s business teams are cooking up many AI and ML opportunities. Still, Apple takes on AI challenges from a different angle with a more intuitive approach. Let’s look behind the scenes at the world’s largest tech company to see how tomorrow’s ideas are shaping today’s products.

Hop on the AI train with this program for beginners

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Build a strong foundation in ML and AI with this program for beginners, now just $30.
Interested in a career in artificial intelligence and machine learning? This $30 program can help you build a strong foundation.
Photo: Cult of Mac Deals

Just like artificial intelligence, which exploded into the mainstream recently, machine learning is the future. While most of us have heard about AI and how it’s changing how everything works with programs like ChatGTP, machine learning might not be as well-known.

Machine learning is a specific branch of AI that focuses on using data and algorithms to imitate how humans learn, with a gradual improvement in accuracy. According to an article on LinkedIn, both are rapidly growing fields. This Machine Learning for Absolute Beginners program can give you a solid foundation if you’re considering a career in either area. It’s now only $29.99 (regularly $300).

Spotify snaps up AI startup Podz which helps listeners find the perfect podcast

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Podz
Podz launched its "Audio Newsfeed" on iOS in February.
Photo: Podz

As part of the podcasting arms race between tech giant, Spotify has acquired Podz, an AI podcast discovery service for an undisclosed amount of money. Podz generates (or generated) short audio clips that populated a Instagram Stories-style timeline users could flip through to find podcasts they were likely to enjoy listening to.

iOS 14’s adult-content blocker prevents searches for the word ‘Asian’

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Apple's adult block
It's likely an example of AI run amok.
Photo: Apple

iOS 14’s built-in pornographic content blocker stymies searches that include the word “Asian,” according to a computer science student.

This means searches for “Asian food” or “Asian countries” are blocked if the adult content filters are enabled. Similar blocks aren’t in place for search terms including “black,” “white,” “Arab,” “French” and other national or racial descriptors.

Voiceitt is an iOS app that will make Alexa easier for people with atypical speech

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Voiceitt
This could be a game-changer for those who need it.
Photo: Voiceitt

CES 2021 bug For people with non-standard speech — such as those who have experienced strokes, neurodegenerative diseases like Parkinson’s, or developmental disorders — communicating with an AI assistant like Amazon’s Alexa isn’t quite as seamless as it is for many.

With that in mind, a speech recognition startup for atypical speech, called Voiceitt, has developed an accessibility app for iOS that improves Alexa. Here’s how it works.

Improve your grammar and writing with machine learning

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whitesmoke
Gain access to a suite of web-based tools for improving your writing quality, for emails, reports, and anywhere else words are involved.
Photo: Cult of Mac Deals

Becoming a better writer requires feedback. But not everyone has room in their life for writing workshops and deep dives into literature. If you want to improve your writing quickly and easily, you need this web-based tool that uses machine learning to polish your prose.

Apple launches residency program for those interested in the future of AI

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Robot
Apple is ramping up its focus on artificial intelligence.
Photo: Scott Schaut/Mansfield Memorial Museum

Apple has launched a new artificial intelligence and machine learning residency program for people from other STEM disciplines wanting to “dip their toe” into the world of cutting edge machine learning.

Michael Rennaker, manager of Apple in Research Academia (ARIA), announced the new initiative on Twitter. The program seeks experts in fields like design, linguistics, neuroscience, and psychology whose interests may cross over with AI.

Apple could ‘lead the industry’ in AI, says Cupertino’s machine learning boss

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John Giannandrea
Apple's AI boss says machine learning is being used in more places than ever.
Photo: Apple

Apple is using machine learning technology in more and more of its features, John Giannandrea, the company’s senior vice president for machine learning and AI strategy, reveals in a new interview with Ars Technica.

Giannandrea, who joined Apple from a job at Google, said “there are increasingly fewer and fewer places in iOS where we’re not using machine learning.” This stands in strong contrast to a few years ago — and even the point at which Giannandrea landed his Apple job.

Apple keeps throwing money at making Siri smarter

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Siri Alexa in voice report
Apple’s latest acquisition aims to give Siri better data to work with.
Photo: Apple

Apple purchased Inductiv, a Canadian company that focused on using artificial intelligence to clean up data. They created HoloClean, which was designed to get useful predictions from “noisy, incomplete, and erroneous data.”

The employees of Inductiv joined the team developing Siri, Apple’s voice-driven AI assistant, according to Bloomberg.

Latest AI acquisition shows Apple isn’t sacrificing privacy for machine smarts

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Latest AI acquisition shows Apple isn’t sacrificing privacy for machine smarts
Apple is embracing machine intelligence, without losing sight of the human factor.
Photo: Universal

When it comes to artificial intelligence (AI), Apple wants to have its cake and eat it, too. That is to say that it wants cutting edge data-driven machine learning on its devices, without violating its own user privacy pledge.

And you know what? It’s managing to pull it off — as the company’s latest AI startup acquisition underlines.

Apple’s secret AI sauce gets a new ingredient

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Apple's secret AI sauce gets a new ingredient
Apple’s special AI creates smarter devices without sharing your data.
Photo: Charlie Sorrel/Cult of Mac

Today’s machine learning AI technologies frequently rely on the free flow of user data. That puts Apple in a tough spot.

While it wants to stay on the cutting edge of artificial intelligence, it doesn’t want to do anything to get in the way of its privacy-first approach to technology. Fortunately, there’s a way around that issue.

You could write Hollywood’s next blockbuster on your iPhone

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Wattpad: The social reading and writing app that’s transforming the entertainment industry
Wattpad: The app that's transforming the entertainment industry
Photo: Graham Bower/Cult of Mac

Ever dreamed of penning a Hollywood blockbuster? Turns out there’s an app for that: social reading and writing app Wattpad.

With more than 70 million monthly users (and growing fast), Wattpad is a low-key App Store hit. The app is like Instagram, but for sharing stories instead of photos. It’s a great way to find fantastic new stories — and it’s flipping the script on how Hollywood makes movies.

Apple plans to hire 2,000 workers in Seattle by 2024

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333dexter
Apple is moving into these two buildings in Seattle.
Photo: Kilroy Realty

The mayor of Seattle confirmed today that Apple is making a major play to move into Amazon and Microsoft’s backyard.

During a press conference today, Mayor Jenny A. Durkan revealed that Apple plans to increase its expansion into Seattle by hiring an additional 2,000 employees in the next five years.

Apple promotes new SVP of machine learning and AI

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John Giannandrea
John Giannandrea is Apple’s newest SVP.
Photo: Apple

Apple has promoted John Giannandrea to its executive team as senior vice president of Machine Learning and Artificial Intelligence Strategy.

Giannandrea, who joined Apple back in April of this year after eight years at Google, is responsible for Siri and the Core ML framework. Apple CEO Tim Cook said the company is “fortune to have John … driving our efforts in this critical area.”

Why HomePod’s ‘Hey Siri’ will blow you away

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Siri speaker
The HomePod's ability to hear at full volume is one of the most impressive feats.
Photo: Ste Smith/Cult of Mac

Apple pulled back the curtain on some of the most complicated features of its HomePod smart speaker this morning with a new blog post that details the machine learning tech that goes into its ‘Hey Siri’ detection.

One of the biggest challenges with making a smart speaker is not only figuring out what to listen for but also what sounds to discard in the process. Apple’s engineers have come up with a number of interesting methods to make Siri work even when you’re blasting tunes our of the HomePod’s speakers.

Apple acquires AI startup with a focus on privacy

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Silk Labs
Silk Labs' privacy policy reads like it was written by Tim Cook.
Photo: Silk Labs

Apple has reportedly acquired an artificial intelligence startup that specializes in on-device machine learning software.

Silk Labs’ technology processes data without sending it to the cloud, which is a perfect fit for Apple’s privacy-conscious approach to AI. It’s not clear how much Cupertino paid for the company when the deal was struck earlier this year.

Apple buys visual effects startup focused on machine learning

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Spektral 2
Startup is helping Apple's video and photo editing tools get smarter.
Photo: Spektral

Apple has acquired a Danish visual effects company which uses machine learning technology for image and video editing.

Based in Copenhagen, Denmark, the startup Spektral was acquired late in 2017, although news of the purchase has only come to light now. One of the company’s core technologies relates to real-time green screen processing that’s capable of separating people and objects from a background and dropping them into a scene with an alternate backdrop.

Get in on the AI gold rush with these essential skills [Deals]

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This massively discounted lesson bundle offers a great primer on the lucrative fields of machine learning and AI.
This massively discounted lesson bundle offers a great primer on the lucrative fields of machine learning and AI.
Photo: Cult of Mac Deals

The artificial intelligence industry is exploding. Machines might be coming to take our jobs, but working in AI is also one of the most lucrative gigs you can get, with salaries that reach into the 6 figures. But before you get in on AI, there’s a lot to learn.

All the important stuff revealed at Google I/O

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Google I/O 2018 was full of AI surprises.
Google I/O 2018 was full of AI surprises.
Photo: Google

Google just took the wraps off its big software lineup for 2018. If Apple executives were watching, there’s a lot they should be worried about.

Artificial intelligence has always been one of Google’s strengths over Apple. But in 2018, the search company is going all out, putting AI in everything. Pretty much every app the company has is getting some new machine-learning tricks in the next few weeks that make certain iOS features look ancient.

Check out the biggest announcements from this morning’s Google I/O keynote.

Google gamifies machine learning with Emoji Scavenger Hunt

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Emoji game Scavenger Hunt turns powerful machine learning and image recognition technology into a game for your phone.
Emoji Scavenger Hunt turns powerful machine learning and image recognition technology into a game for your phone.
Screenshot: Google

Emoji are many things to many people. Depending who you ask, they’re fun, flirty, confusing, a whole new language, or the demise of language itself.

Google’s Emoji Scavenger Hunt adds one more to the many meanings of emoji: a way to play with machine learning.

IBM and Apple combine their AI powers to make apps smarter

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IBM
Apple and IBM are working together to make artificial intelligence apps more impressive.
Photo: Apple

Apple has been ramping up its interest in artificial intelligence for the past few years — and its continuing business-focused partnership with IBM is going to help.

Late Monday, one-time rivals Apple and IBM announced that business apps running on Apple devices will soon be able to take advantage of the ability to combine IBM Watson technology with Apple Core ML to create more intelligent apps.