Ikea ad teases Apple for Mac Pro cheese grater design

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Mac Pro cheese grater
The new Mac Pro's price tag grates on some people's nerves.
Photo: Apple

The cheese grater jokes will eventually die down, so Ikea’s Bulgaria stores this week quickly joined the fun of teasing Apple for its new Mac Pro.

The Ikea ads feature, of course, a four-sided metal grater against a white backdrop under the headline, “Designed for apples.” But the joke doesn’t stop there.

Mac Pro-inspired wallpaper turns other devices into cheese graters

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cheese grater wall paper
The best cheese grater is the one that's always with you.
Photo: @conath/Twitter via iDownloadblog

Most of us will never own the new Mac Pro, but our lesser Apple devices can still be cheese-grater chic.

Anyone with an iPhone, iPad or a more mortal Mac can now get wallpaper inspired by the futuristic ventilation holes on the Mac Pro unveiled by Apple at last week’s WWDC.

Cheese grater-inspired Mac Pro gets creatives drooling

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Mac Pro cheese grater
You might be better off with iMac Pro instead.
Photo: Apple

WWDC 2019 bug The Mac Pro cuts an impressive silhouette, and the lucky folks who saw it up close at WWDC today were left gobsmacked.

But it also made several people giggle. They could only stare at the machine’s ventilation holes and top handles and see an expensive cheese grater.