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Today in Apple history: Apple hatches secret plan to save the Mac

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Close-up of vintage Apple Keyboard II with rainbow Apple logo
An internal Apple memo outlined four possible ways to combat the increasingly dominant Windows operating system.
Photo: Maurizio Zanetti/Flickr CC

August 30 August 30, 1990: A 112-page confidential Apple memo lays out what the company must do to make the Macintosh division a marketplace contender.

The internal memo comes from Dan Eilers, Apple’s vice president of strategy and corporate development. He boldly says Apple must consider four strategies: licensing Mac OS, licensing both the Mac’s operating system and hardware, creating a spinoff brand for the Macintosh, or starting a totally new company to combat the growing threat of Microsoft’s Windows.

Today in Apple history: Beginning of the end for clone Macs

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Power Computing clone Macs sounded like a good idea at first.
Clone Macs sounded like a good idea at first.
Photo: Antnik

August 5: Today in Apple history: Beginning of the end for Power Computing Mac clones August 5, 1997: Apple gets into a standoff with Power Computing, a maker of Macintosh clones. It marks the beginning of the end for Apple’s mid-’90s strategy of licensing the Mac operating system.

“If the [Mac] platform goes closed, it is over,” predicts Power Computing CEO Joel J. Kocher of Apple’s strategy. “[It’s] total destruction. The kiss of death.” Of course, things don’t turn out exactly like that for Apple…

Today in Apple history: Psystar’s clone Macs go rogue

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After a battle with Apple over Mac clones, this T-shirt is all Psystar will be selling.
After a battle with Apple over Mac clones, this T-shirt is all Psystar will be selling.
Image: Psystar

April 27: Today in Apple history: Psystar clone Macs go rogue April 27, 2008: Psystar’s first Mac clones ship to customers. The new Open Computer means that, for the first time since the mid-1990s, there’s no need to assemble a “hackintosh” to run OS X on a non-Apple computer.

Unlike previous clone Macs, however, these low-priced computers don’t come with Cupertino’s blessing. Naturally, a fight ensues.

Today in Apple history: Radius kicks off clone Mac era in style

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Radius was the first company to launch an official Macintosh clone, the Radius System 100.
Radius was the first company to launch an official Macintosh clone.
Photo: Ste Smith/Cult of Mac

March 27: Today in Apple history: Radius kicks off clone Mac era in style with System 100 computer March 27, 1995: The first official Macintosh clone launches, as Radius releases its high-end System 100 Mac.

Made by a company founded by several notable Macintosh alumni, this marvelous machine kicks off the era of clone Macs in grand fashion — before things take a turn for the worse.

Today in Apple history: Mac clone-maker closes shop

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Power Computing clone Macs sounded like a good idea at first.
Mac clones did not pan out for Power Computing.
Photo: Antnik

January 31: Today in Apple history: Mac clone-maker Power Computing closes shop January 31, 1998: Mac clone-maker Power Computing goes out of business, having auctioned off its office supplies and computers.

Apple bought out Power Computing, once the fastest-growing PC company of the decade, the previous year. As a result, Power Computing shareholders receive Apple stock as a replacement. As it turns out, that may not have been a terrible deal.

Today in Apple history: Apple licenses Mac OS to Radius

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In early 1995, the Mac clone era was about to arrive!
In early 1995, the Mac clone era was about to arrive!
Image: Ste Smith/Cult of Mac/Macworld

January 4: Today in Apple history: Apple licenses Mac OS to Radius January 4, 1995: Apple signs a deal with third-party Mac accessory-maker Radius, allowing the company to build Macintosh clones.

Radius is the second company to license the Macintosh operating system. (Power Computing did the same thing a month earlier.) However, Radius will become the first licensee to bring a clone to market when its System 100 ships in March 1995.

Psystar will pay Apple $2.67 million in damages

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post-22410-image-17bec5734c7b61034205a72e8a7c5b77-jpg

We posted yesterday that Apple and Psystar had reached a partial settlement in their age-old legal conflict over Psystar’s manufacturing and marketing of PCs with OS X pre-installed. The only thing up in the air was exactly how much those Hackintoshing upstarts from Florida would end up having to pay.

Now the number’s out, and it’s not pretty: Psystar has agreed to pay Apple $2.67 million dollars in damages.