Jony Ive disappears from Apple’s leadership page

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Apple-leadership-2019
You won't see Jony Ive here anymore.
Photo: Killian Bell/Cult of Mac

Former design chief Jony Ive today disappeared from Apple’s leadership page after leaving Cupertino.

Ive joined Apple in 1992 and led its design team from 1996. He is credited for helping rescue the company from the brink of bankruptcy with a slew of iconic products.

It’s not quite the end of Ive’s relationship with Apple, however. His own design company, LoveFrom, will hold the iPhone-maker as one of its primary clients.

Tim Cook discusses Jony Ive departure in memo to Apple employees

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Jony Ive
Jony Ive is finally free.
Photo: Apple

Apple CEO Tim Cook sent a memo to all Apple employees Thursday informing them that long-time Chief Design Officer Jony Ive is leaving the company.

Instead of talking about the giant hole Ive will leave behind, Cook spun the Apple design guru’s exit as an “important evolution” for the company. He also talked about how great it will be for everyone as Ive pursues his passions as head of his new design firm, LoveFrom.

Jony Ive has been on his way out of Apple for years

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Jony Ive CultCast
Ive only visits Apple's campus a couple of times a week.
Photo: BBC

News of Jony Ive’s departure from Apple may have come as a shock to some, but to many others, it has been a long time coming. A new report claims Ive has been slowly reducing his responsibilities since the launch of Apple Watch.

Sources close to Apple have revealed that Ive has been visiting the company’s new headquarters as little as twice a week. “This has been a long time in the making,” one said.