| Cult of Mac

Apple signals entertainment ambitions with major Los Angeles expansion

By

An artist's rendering shows Apple's planned facility on the LA-Culver City border.
An artist's rendering shows Apple's planned facility on the LA-Culver City border.
Photo: Apple

With plans underway to build two adjoining facilities on the border of Los Angeles and Culver City, Apple has signaled it means business in the entertainment industry. The new development will serve as its regional headquarters, the Cupertino tech giant said.

Apple’s new Tower Theatre store in LA looks preposterously beautiful

By

Many Angelenos on the hunt for Apple gear will recognize the historic theater's restored clocktower and sign. But the interior will blow them away.
Many Angelenos on the hunt for Apple gear will recognize the historic theater's restored clocktower and sign. But the interior will blow them away.
Photo: Apple

Apple previewed its newest retail location at the historic Tower Theatre in downtown Los Angeles on Tuesday. The company announced the store’s Thursday opening in conjunction with the launch of the Today at Apple Creative Studios global mentorship initiative for young creatives.

And wow, the new store looks like a real beauty. Apple called it “one of its most significant restoration projects to date.” That’s saying something. Just look at Rome. Or Bangkok. Or even the long-established Grand Central Station store in New York.

Apple’s second-generation mapping vehicles spotted in the wild

By

apple maps
The new Apple Maps vehicle spotted in LA.
Photo: BusinessInsider

Apple’s fleet of vehicles used to gather data for Apple Maps appears to have gotten a significant upgrade and it could help make Apple Maps even better.

People in the Los Angeles area have spotted a second-generation version of Apple’s mapping vehicles in the wild. Unlike the previous version, these cars aren’t vans, as Apple has opted to use Subaru SUVs instead.

Apple’s flagship L.A. store will be part retail, part performance center

By

Tower Theatre
The 91-year-old Tower Theater will be the home of the first LA Apple Store in the Downtown district.
Photo: Steve Minor/Flickr

Apple’s plans for the historic Tower Theatre store were revealed today, showcasing how the iPhone-maker plans to turn the Los Angeles location into one of its main flagship stores.

Tower Theatre was one of the first buildings in L.A. with air conditioning, an aspect that intrigued Apple when it started making plans. Instead of constructing a perfect glass box store, Apple plans to keep a lot of the building’s historical aspects intact.

Apple plans store in Downtown Los Angeles’ historic Tower Theater

By

The Tower Theater will be the home of the first LA Apple Store in the Downtown district.
The 91-year-old Tower Theater will be the home of the first LA Apple Store in the Downtown district.
Photo: Steve Minor/Flickr

There are multiple Apple Stores in the Los Angeles Area, but not one in the Downtown district. That’s apparently just about to change.

The iPhone maker has plans to put an Apple Store in the historic Tower Theater on S. Broadway.

YouTube TV arrives to shake up streaming world

By

YouTube TV is only available in 5 cities for now.
YouTube TV is only available in 5 cities for now.
Photo: YouTube

YouTube’s new tv streaming service for cord-cutters has finally arrived for customers in five major US markets.

The new service, dubbed YouTube TV, gives subscribers access to dozens of channels that normally would require a cable subscription, putting it in direct competition with the likes of Hulu, Sling TV, DirecTV Now and Playstation Vue.

Educator who orchestrated $1 billion iPad deal could face detention

By

iPads in classroom

Los Angeles teachers union president Alex Caputo-Pearl has called for an investigation into Los Angeles Unified School District superintendent John Deasy’s relationship with Apple, which led to the announcement that the school system had blown its entire $1 billion tech budget on giving an iPad to every student last year.

Although the iPad deal was later put on hold, the L.A. Board of Education is being pressured by Caputo-Pearl to investigate why Deasy and his then-chief deputy, Jaime Aquino, were apparently discussing the deal with Apple and education publisher Pearson up to two years before the official bidding process was finished and contracts were approved.

The new Beats L.A. campus is pimpin’, yo!

By

3033358-slide-bestor-beatsbydre10220
Beats employees, presumably chilling till the next episode. Picture: Fast Company

Beats may have been acquired by Apple for $3 billion earlier this year, but that doesn’t mean that the trendy headphone maker is ready to adopt the white Jony Ive-favored minimalism of Apple just yet.

While Apple continues to work on its Cupertino “Mothership” headquarters, an article from Fast Company sheds some light on the new Beats campus being renovated from two industrial buildings in Culver City, Los Angeles.

Featuring reception areas, conference rooms, and offices in one building, and a cafeteria, gym, and double-height workshop for R&D in the other, the article describes the design as featuring “architectural gestures that go from pop to cinematic to downright arty.”

One thing it’s not, though, is reminiscent of Apple.