| Cult of Mac

Apple poaches top talent from iPhone 7 GPU chipmaker


A10 processor
Custom graphics chips could be Apple's next big move.
Photo: Apple

Apple is siphoning talent from one of its key partners, Imagination Technologies, which makes the graphics chip for the iPhone 7.

The British chipmaker was rumored to be in acquisition talks with Apple earlier this year. Apple told the press it wasn’t interested in buying Imagination Technologies, but based on a slew of recent hires, the iPhone-maker does want its employees.

Apple’s massive new U.K. campus is a pop culture landmark


Apple's new London office will be based in this iconic location.
Photo: Alberto Pascual/Wikipedia CC

Apple’s circular “spaceship” campus in Cupertino isn’t the only fantastic new location where the company is setting up shop. The tech giant is opening an impressive new London headquarters at the iconic Battersea Power Station.

With its four gigantic chimneys, the complex should strike a chord with pop culture fans: The station is a true pop culture landmark most famously seen on the cover of Pink Floyd’s 1977 album, Animals.

London asked Apple to sponsor Garden Bridge


The Garden Bridge, brought to you by Apple?
The Garden Bridge, brought to you by Apple?
Photo: Garden Bridge Trust

London Mayor Boris Johnson asked Apple to help him build the city’s controversial Garden Bridge, according to a report that reveals the politician flew to Cupertino in February of 2013 to pitch the company on becoming the project’s corporate sponsor.

Apple executives met with the mayor to hear about the ambitious pedestrian bridge project that will stretch across the River Thames. Also present in the meeting was British architect Thomas Heatherwick who designed the Garden Bridge.

Apple Watch blasts historic London shopping center with giant flowers


Apple tookover Selfridges' 24 displays.
Apple tookover Selfridges' 24 displays.
Photo: Wallpapers

In support of the Apple Watch’s increased availability in the U.K., Apple has taken over all 24 windows at the iconic Selfridges’ shopping center in London to promote the new timepiece.

Apple opened a store within a store concept a Selfridges’ earlier this year. The gigantic new displays mimics the Apple Watch’s floral clock faces, with some flowers reaching up to 1.8 meters in height.

Here’s another look:

Apple Adds 17 New Artists To iTunes Festival Line-Up



Apple’s yearly music festival is set to kick off at the Roundhouse venue in London’s Chalk Farm next month, and while the festival already had 23 acts slated for the month long concert, Apple just added 17 more artists to the line-up.

The new additions include Avicii, Bastille, Janelle Monae, The Lumineers, Tinie Tempah and many more to go alongside Elton John and Justin Timberlake. U.K. residents can use the iTunes Festival app to get free tickets, while the rest of the world will be able to watch the shows live from an iPhone, iPad, or Apple TV.

Here’s the full line-up:

O2 Becomes Latest To Offer Free Wi-Fi On The London Underground



O2, one of the U.K.’s largest cellular operators, has announced the launch of its free London Underground Wi-Fi connectivity for its mobile subscribers. Like both EE and Vodafone, O2 has entered into a partnership with Virgin Media – which has Wi-Fi hotspots at more than 120 tube stations across central London – to provide the new service to its customers.