| Cult of Mac

iPhone 8 may be Apple’s worst September launch weekend in years


Fans queuing for the iPhone 8 on launch day.
Photo: S Marshall-McCormack/Twitter

The iPhone 8 and iPhone 8 Plus have seen lower adoption rates than any September launch of an iPhone since at least 2013, a new report by “lifestyle engagement platform” Localytics claims.

During its first weekend on sale, the iPhone 8 reportedly seized 0.3 percent of the total iPhone device market share, while the iPhone 8 Plus managed 0.4 percent. By contrast, last year’s iPhone 7 generation of handsets racked up 1.2 percent of the market in its opening weekend.

iPhone 8 sales could benefit from upgrade wave


iPhone 8 rear shell
Ready for a new iPhone? This is supposedly a leaked photo of an iPhone 8's rear shell.
Photo: Weibo

The 10th anniversary of the iPhone will likely be good for iPhone 8 sales. But another sales bump could come from users long overdue for an upgrade.

Data from the Boston analytics firm Localytics shows 28 percent of all iPhone users own an iPhone 6, which will turn 3 this fall. Almost 16 percent are still using the iPhone 5 and 5s handsets.

iPhone sales slump breaks Apple’s 13-year growth streak


Will Apple reach its own targets for Q2?
Investors just got some bad news.
Photo: Ste Smith/Cult of Mac

Apple’s phenomenal run of growing profits has come to an end. For the first time in 13 years, Apple announced that its profits declined year-over-year during the last fiscal quarter.

The company just posted its earnings report for Q2 2016 and, as predicted, iPhone sales took a serious hit. Apple only shipped 51.6 million devices last quarter, resulting in $50.6 billion in total revenue and a quarterly net income of $10.5 billion.

Apple CEO Tim Cook admitted the company had a challenging quarter but is still incredibly optimistic, despite what many analysts are calling “peak iPhone.”

iOS Apps Retain Way More Users Than Android Apps



App analytics firm Localytics reported today that app retention is increasing across the mobile app market, while developers are looking at more than just downloads, like the number of times an app is actually used.

The firm also notes that the iPhone crushes Android in app retention, a measure of just that – how many times an app is used.