New iPhone 6s ads are all about time

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Aubrey Plaza iPhone 6s ad
Aubrey Plaza is a busy, busy lady.
Photo: Apple (via YouTube)

A couple of new iPhone 6s ads play up the time-saving powers of 3D Touch and the time-travel abilities of Live Photos.

Apple just posted the videos to its YouTube account, and if you’re a fan of the quantifiable measurement of change, you’ll find a lot to like in the 30-second spots. Check them out below.

2015: The year photography moved (and moved us)

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More than a trillion photos were captured in 2015.
More than a trillion photos were captured in 2015.
Photo: HypeBeast

We were too busy taking our own pictures in 2015 to notice that something about photography had changed.

This was the year the photo moved. It shed its flat, two-dimensional constraints and showed a life once left to the imagination.

The movement could be slight, as in Apple’s Live Photos, a new feature on the iPhone 6s and 6s Plus camera that records a snippet of video before and after the frozen moment to add an extra dimension.

Facebook adds support for Live Photos — but there’s a catch

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facebook-news-feed
Your Facebook News Feed is about to liven up.
Photo: Facebook

A few months after Apple birthed Live Photos into existence with the release of the iPhone 6s, Facebook is catching on to the idea. The social network is building the feature right into its iOS app so iPhone 6s and 6s Plus owners can start uploading their animated photos and viewing others. But it’s not all good news, since there are two issues with Facebook’s implementation.

Real prints come to life with this app and printer

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Point your phone at a LifePrint print and watch the moment in motion.
Point your phone at a LifePrint print and watch the moment in motion.
Photo: LifePrint

The newspaper that covers the wizarding world of Harry Potter publishes photos that move on the page. For us Muggles, there’s LifePrint, a pocket-sized printer that brings a similar magical to our still photos.

The LifePrint device lets you embed a video inside a printed photograph, using augmented reality and requiring the viewer to point their smartphone at the picture to bring it to life.

NBA star Stephen Curry shows off Live Photos in iPhone 6s ad

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Screen Shot 2015-10-27 at 11.23.30
Live Photos will let you relive great moments.
Photo: Apple

After debuting three new iPhone 6s ads over the weekend, showing off the handset’s new wireless “Hey Siri” feature and various camera improvements, Apple has dropped one more ad — depicting the iPhone 6s’ Live Photos tool.

Called “Half Court,” the 15-second spot shows Golden State Warriors NBA player Stephen Curry making an impressive half-court shot, which can then be re-lived thanks to Live Photos.

Check it out below.

Instagram takes on Apple’s Live Photos with Boomerang

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Boomerang is just like Live Photos.
Boomerang is just like Live Photos.
Photo: Instagram

Instagram’s new app Boomerang lets users create one-second videos of everyday moments, then share them to Instagram, Facebook or Twitter.

The new app is a lot like the new Live Photos feature Apple introduced on the iPhone 6s and 6s Plus. Boomerang takes a burst of five photos, stitches them together into a mini-video, then plays the clip in forward and then reverse — you know, just like a boomerang!

Here’s how it works:

iPhone 6s review: Pretty on the outside, a beast on the inside

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iPhone 6s
Apple hits another home run.
Photo: Jim Merithew/Cult of Mac

iPhone 6s is a mirror image of its predecessor at first glance, but thanks to improved internals and innovative new technology, it’s very much a different beast.

With Apple’s latest A9 processor, a new 12-megapixel iSight camera, Live Photos, and 3D Touch, this is much, much more than just an “incremental” iPhone upgrade. It’s the iPhone that will change the way you use your iPhone. It’s Apple most exciting smartphone in years.

3D Touch is killer UI; here’s how to best use it

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3Dtouch
Quick Actions are the best thing about 3D Touch.
Photo: Killian Bell/Cult of Mac

If you’re trying your best to resist an iPhone 6s or iPhone 6s Plus, do not walk into an Apple Store and try 3D Touch. Once you’ve had a taste of it, your smartphone simply won’t feel complete without it.

Here are four ways in which 3D Touch makes life a lot sweeter.

First impressions: What it’s like to finally get your hands on iPhone 6s

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iPhone-6-vs-iPhone-6s
It has arrived.
Photo: Killian Bell/Cult of Mac

Merry iPhone 6s-mas!

Today’s the day Apple’s latest smartphones go on sale in 12 markets around the world, and thanks to some threats I made to the local UPS man last week, my shiny new handset arrived before I’d even had chance to make myself a coffee this morning.

After putting it through its paces for a few hours, here are my first impressions on all that’s new. It’s super-fast, Live Photos are tons of fun, and 3D Touch is a must-have.

Live Photos are great — just not for 16GB iPhones

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iPhone 6s has Live Photos.
Live Photos consume twice the space of regular iPhone pics.
Photo: Apple

When Phil Schiller introduced the iPhone 6s’ new Live Photos, he noted that Apple had implemented it, “in a space-efficient way, so they don’t take up much more room.”

In fact, according to a new report, Live Photos take up around 2x the space of a regular still photo. That’s still an impressive bit of compression on Apple’s part, but also likely to make life a bit tougher for those planning to buy the entry-level 16GB iPhone 6s.