It’s an incredibly big deal that Wednesday’s Gather Round keynote featured Lisa Jackson, Apple’s head of environmental initiatives.
The annual iPhone unveiling is Apple’s biggest product event of the year. Every single word and image is carefully calibrated to do one thing, and one thing only: sell as many of the new products as possible.
So why did Tim Cook turn over several precious minutes to Jackson to talk about renewable energy and recycling?
President Donald Trump held his first White House state dinner tonight since moving into the Oval Office, and Apple CEO Tim Cook was on the guest list.
The left-leaning Cook might have felt very much in the minority. Trump didn’t invite a single Democratic member of Congress to the dinner, but arch-conservative media mogul Rupert Murdoch was in attendance.
Apple’s VP of Environment, Policy and Social Initiatives Lisa Jackson has criticized the Trump administration for hurting the Environmental Protection Agency. Jackson worked as an administrator for the EPA during the first term of President Obama’s presidency, prior to taking her current job at Apple.
“The EPA has been run by Democrats, by Republicans, but has never, in its history — that is 40+ years old — been run by someone who seems to be determined to do the one thing that could destroy its credibility, which is not making it transparent,” Jackson told the audience at the TechCrunch Disrupt conference.
Earth Day 2017 has long since passed but Apple’s still not done busting out its quirky videos that celebrate the company’s green environmental protection initiatives.
In Apple’s latest hand-drawn ad published today, the company showcased its efforts to preserve forests so that the paper used in all of its packaging is done in a sustainable way. With a goal of preserving nearly 1 million acres of forest by 2020, Apple hopes 99% of the fibers and papers will come responsible sources and recycling.
Watch Lisa Jackson explain:
Apple is putting its money where its mouth is when it comes to fighting climate change.
This morning, the iPhone maker issued a new $1 billion bond on with a special rule that proceeds raised from the bond sale will go towards investment in renewable energy projects.
Earth Day 2017 festivities ended over a month ago, but that’s not stopping Apple from busting out another one of the quirky cartoon videos it made for the holiday.
Apple published a new Earth Day video today that highlights the problems it faces in regards to recycling materials from old iPhones. The ad explains how iPhone parts get a second life after Apple’s robot Liam has stripped them all away.
Al Gore will speak about climate change this week during an appearance at Apple’s flagship store in San Francisco.
The ex-veep — now a filmmaker, writer and environmental activist — will be joined by Apple VP of Environment Lisa Jackson, who served as head of the Environmental Protection Agency during the first four years of the Obama administration. Anyone can attend the event, during which the pair will talk about Apple’s ongoing commitment to the environment.
Three more of Apple’s suppliers say they are committed to making the switch from energy generated from fossil fuels to using 100% renewable energy to make iPhone components.
Despite Donald Trump’s plan to roll back environmental regulations, Apple Inc is continuing on with the promises it made under the Obama administration. Even though it may cost more money initially, Apple’s partners are starting to realize the change is good for business too.
The Trump administration and Apple appear to be patching up their rocky relationship after Apple CEO Tim Cook met with two of Trump’s closest advisers this week.
Apple is taking another big step to make sure it can utilize 100 percent renewable energy for its operations by expanding the solar farm it uses in Nevada.
The company revealed today that it has reached an agreement with NV Energy to add infrastructure that will generate 200 megawatts of additional solar energy by 2019. Energy created by the project will go to power Apple’s Reno data center, but some of the power will also be available to residents.
