iPhone gets reincarnated in Apple’s new Earth Day ad

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L.I.A.M. works his magic in the new Apple ad.
L.I.A.M. works his magic in the new Apple ad.
Photo: Apple

Earth Day 2017 festivities ended over a month ago, but that’s not stopping Apple from busting out another one of the quirky cartoon videos it made for the holiday.

Apple published a new Earth Day video today that highlights the problems it faces in regards to recycling materials from old iPhones. The ad explains how iPhone parts get a second life after Apple’s robot Liam has stripped them all away.

Liam can’t recycle every iPhone, even with 29 arms

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liam-apple-recycle-robot
Apple's new robot, Liam, is a recycling machine, but so are we...
Photo: Apple/YouTube

Liam, Apple’s robot that deconstructs iPhones to mine the valuable resources inside them, is certainly cool — but he’s still not the recycling machine we deserve (or need).

Just like any Apple product, Liam was designed to work well. But how much good does the robot, which took three years to develop and build, actually do?

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Siri
Hush it down, Siri. Hush it down.
Photo: Jim Merithew/Cult of Mac

The funniest reactions to today’s Apple event

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Liam
Yes, Liam. We are looking at you.
Photo: Apple

The Internet’s reaction to — and riffing on — today’s Apple event is more entertaining than the presentation was. We aren’t even sure some people even waited for the company to be done breaking all of that news we were already aware of. We know we started doodling at some points. I drew a scary dragon.

Still, it’s fun to see what people can do with even the most sedate of Apple events, and it’s also nice to take a break from pasting our old posts into WordPress minus the phrase “according to rumors.” We aren’t actually doing that; don’t worry. We’re professionals here.

Professionals who can draw some badass dragons.

Apple makes righteous choices look drop-dead sexy

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Dangerous curves, for sure.
Dangerous curves, for sure.
Photo: Apple

Whether you’re recycling your iPhone in order to upgrade to the latest iPhone SE, or you favor Apple products because they’re the best on the market, you can feel good about your choice thanks to Apple’s environmental and medical initiatives.

Cupertino’s favorite tech company dropped four gorgeous videos into its low-key keynote today that showcase Liam, a radical recycling robot, and ResearchKit, which is helping connect people and medical researchers in unprecedented numbers. These two videos, below, along with Apple’s historical 40 years in 40 seconds and the new iPad Pro, are as beautiful as you’d expect from the company that continues to make righteous choices while it makes loads of cash.