Greatness Code proves Apple TV+ is in the relationship business [Apple TV+ review]

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Greatness Code
What is the code for greatness? No one in the documentary series Greatness Code is going to tell you.
Photo: Apple TV+

There’s a reason this review only has one image in it: Apple TV+ doesn’t have any more press pictures for this show. Why? Because why should it? This paper-thin passel of hagiographies isn’t worth promoting.

Greatness Code, which debuts July 10, isn’t a show so much as it’s an investment in the big star athletes being interviewed. To say no to the project would have meant scuttling potential relationships with some of the biggest names in sports. But to admit it’s worth your time seems a bridge too far.

Apple TV+ will profile LeBron James, Tom Brady, Usain Bolt and others in new series

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LeBron
LeBron has previously featured on an Apple ad for the Beats brand.
Photo: Apple

Hot off the heels of Netflix and ESPN’s smash hit The Last Dance documentary, Apple TV+ has announced a new sports documentary series of its own. Called Greatness Code, the series will, according to Apple, spotlight “untold stories from the greatest athletes in the world.”

The first slate of elite athletes is set to include an all-star cast of NBA star LeBron James, Super Bowl Champion Tom Brady, Olympic gold medalist soccer star Alex Morgan, Olympic runner Usain Bolt, Olympian swimmer Katie Ledecky, and champion surfer Kelly Slater. Each will get their own episode.

Beats unleashes army of athletes in new Powerbeats Pro ad

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Beats
LeBron has been rocking Beats since day one.
Photo: Beats

Some of the biggest names in sports can be seen rocking the new Powerbeats Pro in the latest video put out by Apple’s headphone company.

Beats’ new ad unleashes the Powerbeats Pro everywhere from the basketball court to the skate park as superstars like LeBron James and Serena Williams train to dominate their respective games. With over a dozen athletes making a cameo, the action-packed ad has a lot to take in.

How many familiar faces can you spot?

Don’t expect new Beats headphones at Apple’s iPhone event

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Beats
2018 Rookie of the Year Ben Simmons with his Beats.
Photo: Beats by Dre

Apple’s huge iPhone keynote tomorrow won’t give any stage time to the company’s Beats-branded headphones.

Despite being the largest headphone brand in the world and inking a sweet new deal with the NBA, new Beats headphones aren’t planned to be revealed at Apple’s biggest event of the year.

Apple Music boss enrages Twitter after Rihanna incident during NBA Finals

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Eddy Cue had the best seats in the house to watch the Warrior's comeback.
Eddy Cue has the best seats at Oracle Arena.
Photo: SF Chronicle/Twitter

The internet is furious at Apple Music boss Eddy Cue after the exec was supposedly spotted heckling singer Rihanna last night during Game 1 of the NBA Finals in Oakland, California.

Video of Cue at the game appears to show the Apple VP telling Rihanna to sit down. Rihanna had been doing a bit of heckling herself during the game, yelling at Warriors superstar Kevin Durant. Twitter immediately went in on Cue for going at Rihanna, but most people thought he was just your average court-side rich white guy.

Beats by Dre’s marketing guru bails on Apple

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Be cool. Stay in school.
Beats CMO is leaving the company.
Photo: Beats by Dre.

Omar Johnson, the Beats by Dre chief marketing officer that helped transform the headphone company from a gimmick to one of the most iconic brands in pop culture, is leaving the company next month.

During his time at Beats, Johnson and his marketing team created unique ads by collaborating with the world’s top athletes in every major sport to tell their real stories. Johnson didn’t give a reason for his departure, but Apple has confirmed he’s stepping down on November 1st.

How LeBron and Cavs channeled Steve Jobs to beat Warriors

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Eddy Cue isn't cheering for Lebron this year.
LeBron took some advice from Eddy Cue's boss this year.
Photo: USA Today

The Cleveland Cavaliers pulled off one of the most improbable comebacks in NBA history on Sunday when they came back to beat the Golden State Warriors — Apple’s favorite team — in the NBA Finals and Steve Jobs was part of the reason why.

LeBron James had to dig deep for inspiration when the Cavs lost the first two games of the NBA Finals. After spending the weekend watching old Muhammad Ali fight, James reportedly realized his team needed something they could connect to to make them believe the series wasn’t over. So before Game 3, James gathered his teammates and played a portion of Steve Jobs’ infamous Stanford Univeristy commencement address from 2005.

Eddy Cue is Golden State’s biggest cheerleader

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Eddy Cue had the best seats in the house to watch the Warrior's comeback.
Eddy Cue had the best seats in the house to watch the Warrior's comeback.
Photo: SF Chronicle/Twitter

The Golden State Warriors completed one of the biggest comebacks in NBA playoff history last night when they beat the Oklahoma City Thunder, and perhaps no one in the arena was as amped as Apple VP Eddy Cue.

You see, Eddy Cue loves basketball. He’s such a big hoops fan that he’s made a habit of getting spotted with some of the game’s biggest stars in the biggest moments. So it should be no surprise that when the Warriors’ local paper announced the team’s win this morning Cue was right on the front page with Steph Curry.

Check it out:

Eddy Cue gives LeBron the business during NBA Finals

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Eddy Cue isn't cheering for Lebron this year.
Eddy Cue isn't cheering for Lebron this year.
Photo: USA Today

The NBA Finals started last night, with LeBron James taking to the court in search of yet another championship ring. His team is taking on the Silicon Valley Golden State Warriors and, while Apple Senior VP Eddy Cue was all too happy to cheer on LeBron during the last two NBA championships, this year he’s defected to the home team — and giving King James hell.

Not even Cortana wants to use Windows Phone

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rgrg
Cortana may be working for Microsoft, but apparently her free time belongs to Apple. (Picture: @supertino)

Microsoft may enjoy bragging about the perceived superiority of its Windows Phone virtual assistant Cortana over Apple’s Siri, but the actress who voices Cortana apparently isn’t so convinced.

In a recent tweet, actress Jen Taylor (@jentaylortown) tweeted the message “Oh my geez Seattle is beautiful” via iOS, suggesting that while Microsoft may be helping bring in the paychecks, that money is going on Apple products.