Already splurged on the latest Apple Watch last Christmas? Valentine’s is the perfect opportunity to gift your special someone (or even yourself) a fresh new accessory without breaking the bank.

Cruise Casetify’s gorgeous designs and give big heart and love to anyone who’s lucky enough to unwrap these bands and wear them on their wrist. From stunning in stainless steel to sweet in Saffiano leather, pick the perfect present for you and your beau from the Cult of Mac Watch Store this Valentine’s Day.

So, someone who obviously likes you very much gifted you an Apple Watch Series 4 this holiday season. Now you’d like to add some personal style with an out-of-the-ordinary Apple Watch band. You should consider those made by Strapa, a company based in The Netherlands that produces some of the best leather Apple Watch bands we’ve seen.

Trust us, you’ll love these bands.

Sourcing the best Apple Watch bands and accessories for Cult of Mac readers is a huge priority for our Watch Store. We hit the mark with Strapley’s distressed-leather bands for Apple Watch, available at our Watch Store just in time for the holidays!

These stunning bands are crafted in-house and look like no other Apple Watch band on the market. Equally elegant and rustic, they’re versatile enough to elevate your Apple Watch. Don’t believe us? Check out our unboxing video:

If you love Apple Watch Series 4’s streamlined body but crave some color and vibrancy to up the fashion ante, look no further than these saffiano leather Apple Watch bands from Casetify.

The Cult of Mac Watch Store partnered with Casetify — big believers in self-expression through tech accessories — for a while now. But this season the company smashed the refresh button and completely revamped its brand and its Apple Watch band designs. Now, dreamers, playmakers and game-changers can fulfill their style needs with Casetify’s artful Apple Watch bands.

We’re back with another Strapa leather Apple Watch band unboxing video! We just can’t keep our hands off Strapa’s luxury bands.

This time around, we’re hands-on with the Primus, available in the Cult of Mac Watch store. True to its name, this strap is seriously a prime example of top-grade artisan craftsmanship and design.

Sometimes even an item as mundane as a watch strap tells a story. And the Russian Green Leather Apple Watch Band by Clessant has a cool one.

The band’s design is inspired by leather discovered in a doomed shipwreck more than 200 years ago. Clessant takes this inspiration to new levels and brings this unique discovery to light with its modern-day interpretation of this age-old Russian leather.

A wristwatch is so much more than a means to tell time. It’s also the opportunity to make a subtle statement with a one-of-a-kind, hand-crafted Apple Watch band.

Heeding the call to individual style is OleksynPrannyk’s made-to-order and ultra-sharp Double Tour Apple Watch Band — the reasonably priced alternative to the highly priced Hermès band. The Double Tour and all of OleksynPrannyk’s bands are completely customizable with more than five adapter colors and 14 thread colors from which to choose.

Best yet, the entire collection is available now in Cult of Mac’s Watch Store. Trust me, you will love this band.

The company we know as Strapple (a company featured in Cult of Mac’s Watch Store) sounded a bit too much like the maker of Apple Watch. The tiny brand speedily changed its name to Strapa and doubled-down with the release of one of its most striking Apple Watch bands yet — the Primus.

Strapa explains Apple’s (minor) involvement in its sudden name change and site relaunch. During this transition, this company continues to make some of the best leather bands we’ve worn. The Primus Apple Watch Band is the latest in Strapa’s lineup.

Renowned for its snap-on iPhone cases, Ullu also makes a beautiful assortment of luxurious, leather Apple Watch bands.

Crafted for an excellent finish and fit, these well-padded and stitched bands come in either hand-painted or premium leather.

Our very own Nadine Kahney gives us a hands-on look at the Ullu Premium Leather Band in Tangerine, available for purchase in Cult of Mac’s Watch Store. Check it out below.

Memorial Day weekend is no exception to the epic sales typically found on holiday weekends. In addition to a little R&R, why not spend a minute treating yourself to some great scores on Apple Watch bands?

Cult of Mac Watch Store’s Memorial Day Weekend Sale will offer up to 25 percent off the majority of our vendors. You’ll find great discounts on some of our most popular brands for Apple Watch straps, chargers and stands. Sale ends Monday, so check out these stellar discounts while they last, and see some of our featured brands below.