iPhone X is now available to pre-order

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iPhone X
Go order yours now!
Photo: Apple

Apple’s online store has returned, which means iPhone X is finally available to pre-order.

Prices start at $999 for a 64GB model, though you can get it cheaper by taking advantage of early carrier discounts. The device is also more affordable on the iPhone Upgrade Program, which lets you spread out the hefty upfront fee.

If you’re hoping to secure an iPhone X for launch day delivery on November 3, you’re going to need to act fast. Rumor has it that Apple has just 2-3 million units available, and they’re going to sell out in seconds.

iPhone 8, Apple Watch 3, Apple TV 4K pre-orders have shipped

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latest iPhones
More iPhone buyers selected a newer phone, like the iPhone 8, than when the iPhone 7 line was new.
Photo: Apple

Apple has begun shipping early orders for iPhone 8, Apple Watch Series 3, and Apple TV 4K.

All three devices make their official debut tomorrow, September 22 — one week after they were made available to pre-order. If you haven’t already claimed yours, you’ll now have to wait at least three weeks for it to ship from the Apple online store.

Historical first? New iPhones fail to sell out

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latest iPhones
More iPhone buyers selected a newer phone, like the iPhone 8, than when the iPhone 7 line was new.
Photo: Apple

Note: This post, originally published at 2:44 a.m. Pacific, has been updated.

For the first time since the launch of the iPhone in 2007, the company’s latest models failed to immediately sell out.

More than 12 hours after pre-orders opened this morning, the iPhone 8 and iPhone 8 Plus remain generally available for pickup at Apple stores next Friday, the first day they go on sale to the public.

Typically, new iPhones sell out within minutes because demand far outstrips Apple’s ability to produce its latest devices in massive quantities. Is iPhone 8’s surprising availability a total Apple fail that shows nobody wants one? Or is it a sign of Cupertino’s mastery of the supply chain and production?