| Cult of Mac

LA Times: Microsoft Stores Suffering Badly Compared To Apple’s Retail Stores



Microsoft’s attempts out replicate Apple’s successes in the retail space have always seemed… well… rather bereft of imagination and mindlessly emulative. Microsoft Stores almost always are opened in the same malls as Apple Stores, sometimes directly across the way. Instead of a Genius Bar, there’s a Guru Bar. And so on.

Microsoft’s “Me Too”ism in the retail has simply been painful to watch… so painful that it prompted us to write a post entitled “Why Microsoft’s Mall of America Store Will Fail” just last month.

Looks like we were right. According to the LA Times, Microsoft’s retail stores are a complete bust, despite having been designed by George Blankenship, who helped build Apple’s own retail stores.