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‘I admired his humanity’: Tim Cook tweets condolences on death of Kobe Bryant


Tim Cook tweets condolences on death of Kobe Bryant
Kobe Bryant pictured at the free-throw line in 2005.
Photo: JoeJohnson2/Wikipedia CC

Tim Cook shared a tribute to Kobe Bryant Sunday after the NBA legend’s death at the age of 41 in a helicopter crash in Calabasas, California. Bryant’s 13-year-old daughter, Gianna, was also killed in the crash, alongside seven others.

“Devastated and heartbroken by the passing of Kobe Bryant,” Cook wrote. “I admired his athletic prowess from afar and his humanity close up. He was an original. Our thoughts and prayers are with his family, friends and fans. RIP.”

Apple’s ‘Sports Ball’ team could change the way you watch games


Eddy Cue had the best seats in the house to watch the Warrior's comeback.
Eddy Cue is one of the biggest sports fans at Apple.
Photo: SF Chronicle/Twitter

Apple appears to be planning to become a bigger influence in the world of watching sports as it prepares to announce its TV streaming service next week.

The iPhone-maker invited Sports Illustrated inside its geeky “Sports Ball Room” where a team of employees track pretty much every major and minor sports game in progress. While competitors like Facebook and Amazon are pursuing exclusive rights to air certain games, Apple is taking a different approach. It wants to curate all the must-see moments and alert subscribers when they’re happening.

The 10 best Apple ads of 2016


Best Apple ads of 2016
You want innovation? Look no further than Apple's advertising.
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.

By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.

These are our favorite Apple ads of 2016.

Kobe Bryant’s Apple TV ad is genuinely hilarious


Screen Shot 2016-04-11 at 09.19.49
One of Apple's funniest ad pairings in years?
Photo: Apple

Apple dropped a new ad for its fourth-generation Apple TV over the weekend, and it’s actually hilarious!

Called “Father Time,” the ad features Lakers player Kobe Bryant and actor Michael B. Jordan (of Chronicle and Creed fame) as they bicker while showing off Apple TV’s smart Siri Remote and App Store. Check it out below.

Kobe Bryant says making an iPhone isn’t too different than developing your hoops game



Facing the end of his long, dominant NBA career, Kobe Bryant is branching out into the business world with Kobe Inc., and while he’s picked the brains of people like Oprah, Hillary Swank and Arianna Huffington, it was a meeting with Jony Ive at Apple Campus earlier this summer that caught the web’s attention.

What could one of the greatest basketball players of all-time learn from the world’s most famous designer? According to an interview with Bloomberg, the Black Mamba simply wanted to know how Ive approaches design and how he manages to see the world differently than everyone that makes hardware.

An NBA superstar reaching out to the world’s tech designer for help sounds like an odd fit, but Bryant says building an iPhone isn’t too different from developing a world-class basketball game because like building products, you approach both sequentially, piece by piece, to make it unstoppable.

Here’s the full interview: