Why Apple needs outside help to create hit products [Opinion]

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Apple’s first AR headset could launch in 2022, AR glasses in 2023
Apple may need a little help polishing its glasses
Concept: Taeyeon Kim

Recent rumors suggest that Apple is leaning on another company to help develop its highly anticipated augmented reality headset. At first, I thought that sounded crazy. Apple Glasses look set to be the company’s biggest new product launch since Apple Watch. Surely Cupertino would keep development of something that important in-house?

But when you look back over Apple’s history of joint ventures, it starts to make more sense. Apple tends to partner with third-parties in very specific circumstances — and Cupertino knows exactly what it’s doing.

This is the start of a whole new era for Apple augmented reality

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Apple Park ARKit
Apple's augmented reality journey is just getting started.
Photo: Nobuyuki Hiyashi

When Apple introduced ARKit in 2017, the augmented reality platform was hailed as a game-changer. Two years later, Apple’s AR push looks ready to deliver the type of experience that gets CEO Tim Cook so excited he wants to scream.

Thanks to a trio of new augmented reality tools for iOS 13, and the very real possibility of an Apple AR headset on the horizon, 2019 promises to be the start of something truly special for Apple’s augmented reality efforts.