A collaboration between Apple’s Beats brand and celebrity Kim Kardashian will soon result in three new colors of Beats Fit Pro wireless earbuds.

The three new “neutral” colors are designed to blend in more than most earphones. They come out at Apple.com/kim starting August 16 and at select Apple Stores and resellers on August 17.

Apple’s upcoming Beats Fit Pro wireless headphones have been spilled by Kim Kardashian. The reality TV star was spotted wearing the unreleased buds, which are expected to debut next month, in paparazzi snaps published this week.

It’s not the first time celebrities have appeared wearing new Beats headphones before they’ve been officially unveiled by Apple. Beats Studio Buds were donned by LeBron James weeks before they made their debut back in June.

Kanye West is an Apple fan. So what better Christmas gift for him to buy his wife, Kim Kardashian, than AAPL stock?

Kardashian shared her surprising story online, saying that West gifted her the shares, alongside some Apple headphones, and some stock from other select companies including Amazon, Disney, and Netflix. While she didn’t share the exact amount, considering that AAPL is up 47 percent in 2017, that’s a pretty great gift!

Looking forward to Christmas? So am I — unless humanity ignominiously implodes en route to December 25.

What would lead me to raise that possibility? Oh, just the fact that not only did Kim Kardashian’s newly-launched emoji app immediately shoot to the top of the App Store charts, but its popularity even caused sweeping technical difficulties across Apple’s giant app repository.

We brought this on ourselves, didn’t we?

Ever been in texting conversation and found yourself completely unable to express yourself because there’s just not an emoji of Kim Kardashian’s breasts?

It’s unfortunate that society has come to this point, but if you answered ‘yes’ to the question above, there’s finally an app for that. Kim Kardashian now has an official emoji app — called Kimoji (get it?) — that brings more than 250 emoji and sticker designs to help you convey the deepest thoughts of your soul.

Someone at Apple appears to be playing a joke on the Kardashians. Either that, or the neural net powering iOS 9’s typo suggestions has unlocked a new synonym.

All iPhones and iPads running iOS 9.2 now autocorrects the word ‘lardass’ to ‘Kardashian.’ News of the comic correction first started making waves yesterday when DJ Phoenix tweeted about the little ‘glitch’ that appears to make fun of Kardashian’s famously ample sized derrière.

I didn’t believe it at first, so I decided to check it out for myself and here’s what autocorrect suggested:

Whether he’s giving Tim Cook unrequested business advice, inviting Steve Wozniak to see his newborn daughter, or talking about his admiration for Jony Ives (sic), Kanye West has proven himself to be a pretty unabashed Apple fan.

Which is why it’s probably no surprise that, when he took in on himself to organize a surprise party for wife Kim Kardashian’s 35th birthday, a special screening of Aaron Sorkin’s new Steve Jobs movie was top of the list.

It used to be that you had to wait until Sunday to see the hot, out-of-this-world-expensive Super Bowl ads during the big game.

In our modern, always-connected age of sneak-peek overindulgence, you can actually skip the game itself and watch the ads on your own time, via YouTube and your sweet iPad or iPhone.

Here are 13 of the most hotly anticipated short films that you can preview right now, and spend your commercial time during the game making snacks and taking bathroom breaks.

Photography’s impact on society doesn’t come down to single, striking images like it once did. Instead, the power today comes from conversations: What we talked about in 2014 often began with pictures and videos that were seen and shared over and over again.

It did not matter whether the images came from skilled photojournalists or witnesses with cellphones. Consider that Instagram alone churns out 70 million images a day. From that sea of imagery, a collective and comprehensive body of work emerged. We subconsciously curated those images based on our own experiences and attitudes — and maybe even grew a little in the process.

If both of your parents are unabashed Apple fans, there’s every chance that you’ll grow up as a Cupertino addict as well.

That appears to be the case for 16-month-old North West, a.k.a. the daughter of Kanye West and Kim Kardashian. With North’s dad having previously proclaimed himself the next Steve Jobs, and her mother likely to rake in an ungodly $200 million from her very own iOS app by the end of 2014, it’s no surprise that North seems to have a budding interest in all things Apple, as well.

What kind of interest? In an interview with PEOPLE.com, Kim Kardashian described her less-than-two-year-old daughter’s extreme iPod love, with her playlist apparently including a soothing mixture of lullabies and, well, Kanye West tracks.