Why Apple doom predictions could be good news

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quotes on Apple
At least, it's good news for investors -- according to Morgan Stanley.
Photo illustration: Cult of Mac

People sure love predicting doom and gloom for Apple — but that might actually turn out to be a good thing. At least, as far as investors are concerned.

According to Morgan Stanley analysts, Apple is way over-performing current negative perceptions about its business. And that’s going to pay off in spades when it comes to the next earnings announcement.

Why this is the perfect time to buy Apple stock

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iMac Pro
When a company has good long-term prospects, the time to buy shares is when others are getting out.
Photo: Apple/Ste Smith/Cult of Mac

It hasn’t been a great month to own shares of Apple. But if you’ve been considering getting in, one analyst says now is the time to buy.

Shares of the iPhone-maker have dropped 17 percent in less than two weeks. But this an overreaction to bad news from parts suppliers.

New iPhone display causes problems for Apple suppliers

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2018 iPhone screen protectors
A look at the screen sizes for this year's new iPhones.
Photo: Benjamin Geskin

Mass production is gearing up for Apple’s 2018-era iPhone refresh, but as per usual it’s not without its problems. According to a new report, the 6.1-inch LCD handset is causing Apple particular trouble with an LED backlight leakage. The issue has pushed back manufacturing by one month.

The claim is from Morgan Stanley analyst Katy Huberty, who cites sources in Apple’s supply chain. But don’t worry: Apple’s apparently got the problem covered.

Top Apple analyst says Wall Street underestimates iPhone 8

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iphone
We hope the next iPhone is this beautiful.
Photo: AlHasan Husni

Sales of the upcoming iPhone 8 could be even bigger than most people are expecting, according to Morgan Stanley’s top Apple analyst, Katy Huberty.

In a recent interview, the Wall Street analyst said that the new iPhone will have so many innovative new features is will trigger an avalanche of upgrades that will likely shatter Apple’s old records.

Big battery could be a huge draw for iPhone 8 upgraders

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The iPhone 8 won't be cheap.
A battery boost could be a big draw for iPhone 8.
Photo: iDropNews

Morgan Stanley analyst Katy Huberty is predicting big things for iPhone 8 sales once Apple finally unveils the device this fall.

In her latest research note to clients, the Wall Street analyst predicts that the edge-to-edge OLED display and longer battery life on the iPhone 8 will accelerate upgrades from customers with iPhones that are two years old or older.

Buoyed By iPhone 5c/5s, Year-Over-Year iPhone Sales Could Be Up 28% This Quarter

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Although since the iPhone 4S, Apple has launched new iPhones in the fourth fiscal quarter of every year, that’s not where the quarter they sell the most iPhones. It’s simple logistics: not only does Apple usually only have a couple weeks left in the fourth quarter to fit as many sales as possible into, but supplies of new iPhones tend to be constrained.

That’s not to say, though, that this won’t be a banner quarter for Apple. Thanks to the iPhone 5S and iPhone 5C, Apple will see year-over-year sales of iPhones increase by 28%, says one analyst.

Analyst Predicts “Killer App” For The iPhone 5S, Maybe iRadio Or Mobile Payments

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Like a psychic, the bread and butter of most analysts is to make wild predictions to their clients and then, when they don’t come true, pretend like those predictions were never made to begin with. When that fails, another ploys analysts, like psychics, sometimes use is overly vague predictions that could literally be fulfilled by anything.

Morgan Stanley analyst Katy Huberty’s latest bit of soothsaying falls into the latter cam: she claims that after meeting with Apple management recently, she feels quite certain that Apple could release a “killer app” this year. Only one, Katy?

Apple’s $330 ‘iPhone Mini’ Could Launch As Early As This Summer [Analyst]

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iphone5-camera

Apple could launch its $330 “iPhone mini” as early as this summer to boost the company’s smartphone sales in China, according to Morgan Stanley analyst Katy Huberty. It’s expected the low-cost device could provide Apple with an additional 20% of the smartphone market, adding to the 10% it has already claimed with the iPhone 5. And with smartphone prices now beginning to stabilize in China, now would be an ideal time for such a device.