Steel Apple Watch bracelet rivals Apple’s, but costs half the price

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Juuk Revo Apple Watch band
Juuk's stainless steel Revo wristband for the Apple Watch is a beauty.
Photo: Leander Kahney/Cult of Mac

Best List: Revo brushed stainless steel Apple Watch bracelet by Juuk

For nearly 20 years, watchmaker Eugene Ho has been making luxury timepieces for the likes of Hugo Boss, Tommy Hilfiger, Timberland, Ecko and Reebok. Now he’s branched out on his own. His startup, Juuk (pronounced “juke”), makes beautiful, high-end bracelets for Apple Watches.

Juuk’s wristbands rival Cupertino’s aesthetics and quality — but cost half the price.