This month marks the second year of Apple Music’s Beats 1 radio station. To mark the occasion, Apple DJs Zane Lowe, Ebro Darden and Julie Adenuga have given an interview with High Snobiety, in which they look back at the successes and challenges faced by Apple Music over the past couple of years.
Apple has published a new series of ads for its music streaming service and just like its last ads for AirPods, the new spots focus on the U.K. market.
The two new Apple Music ads originally aired during the BRIT awards last month, but Apple just added them to its YouTube channel. Beats 1 radio host Julie Adenuga narrates the ads which highlight a bevy of British artists while talking about Apple Music’s best features.
Apple’s big idea for transforming the way we experience music is bringing a personal touch — and a simple, unified platform — to the tangled technological mess that music’s become in 2015. Apple Music is classic Apple: putting a human face on technology that threatens to overwhelm us.
Tim Cook brought out high-profile artists, and Apple’s team of industry insiders, to show off what he called “the next chapter in music” today at the Worldwide Developers Conference in San Francisco.
“I know your are going to love it,” Cook said, introducing Apple Music. “It will change the way that you experience music forever.”